Title: Dreamland Japan: Writings on Modern Manga
Author: Frederik L. Schodt
Publication Year: 1996
Publisher: Stone Bridge Press
In his write-up of this summer’s Otakon convention, Ed Sizemore briefly mentions a panel held by the Anime and Manga Research Circle, in which Frederik L. Schodt’s classic work on manga was discussed. “I was glad to see Fred Schodt’s Manga, Manga! The World of Japanese Comics mentioned,” Sizemore says. “For a while, it seemed like there was a concerted effort in academia to pretend Schodt’s book didn’t exist even though it’s foundational to the study of manga in America.”
I’ve never been able to get my hands on Manga! Manga!, but I love its updated successor, Dreamland Japan. In fact, I love it so much that I read it for the third time earlier this summer. I think Sizemore’s statement about the “concerted effort in academia to pretend Schodt’s book didn’t exist” perhaps betrays a difference in understanding concerning the academic value of Schodt’s work, and so I would like to offer my own assessment of Dreamland Japan.
Even though Dreamland Japan is full of interesting and useful information, it’s not an academic study. The book reads like journalism; and in fact, as Schodt explains in his introduction, he has drawn much of the material published in this volume from material published earlier in newspapers and magazines. As journalism, the writing in Dreamland Japan is marked by certain features that do not often appear in academic writing, such as personal anecdotes. For example, information about how Schodt once witnessed a certain manga artist enter a porn shop in San Francisco may add color to his description of the artist, but it doesn’t really serve as evidence to support Schodt’s argument that the work of the often overlooked artist contains substantial artistic merit. Some of Schodt’s statements also come off as contradictory over the course of the book, such as when he mentions towards the beginning of the book that most manga artists employ a studio system, yet argues later that a certain artist is unique because she employs a studio system.
Dreamland Japan is written in a very personal style, and the reader ends up learning all sorts of information about the author over the course of the book. Some of this information is completely random. For example, in his blurb about Okano Reiko’s manga Fancy Dance, Schodt reveals that one of his friends from high school has lived in a Zen monastery for almost twenty years. Um, okay. Some of this information is unintentionally hilarious. For example, in his chapter on Osamu Tezuka, Schodt brags that he is one of the only people to have seen Tezuka without his trademark beret – before mentioning a page or two later that Tezuka only takes off his beret in bed. Wow, okay. Some of this information is perhaps a little too much information, such as Schodt’s description of his physical reaction to all of the pretty ladies surrounding him at a major dōjinshi convention at the beginning of his second chapter, or how he feels like he knows the manga artist Uchida Shungicu intimately even though he has never met her. Uhh… okay.
To return to the point, Schodt’s writing is not academic. He’ll describe a certain artist as incredibly influential without giving any examples of who or what the artist influenced, he’ll refer to a certain art style as uniquely Japanese without explaining what such a thing might mean, and he takes the things people say in interviews as absolute fact without any further corroboration. He engages in hero worship. He does not consider alternate arguments or non-obvious interpretations of certain works. He’ll summarize complicated issues or topics in one sentence. There aren’t footnotes or references explaining where he got his data. None of this makes Schodt’s work any less interesting or informative, but it’s not “academic.”
This is not a bad thing, and it doesn’t mean that Schodt’s work isn’t worthwhile reading both for manga fans and for people with a more than casual interest in Japanese popular culture. Not only is Dreamland Japan an invaluable resource, but it’s also an absolute pleasure to read.
The book has an interesting layout. Five short chapters sandwich the bulk of the volume’s two longest chapters, a 54-page catalog of manga periodicals and a 96-page catalog manga artists.
The shorter chapters, which gather together bite-size essays on subjects such as “Modern Manga at the End of the Millennium” and “Manga in the English-Speaking World,” serve as informative editorials and snapshots of manga fandom as it existed in the early nineties. In his opening and closing chapters, Schodt covers topics such as censorship and self-regulation in the manga industry, the amateur comics scene in Japan, how manga can be used as propaganda, the panel layout and cinematism of manga, and the first generation of anime and manga fan conventions in the United States. Reading these shorter chapters is like listening to someone who is deeply knowledgeable give an informal lecture on a topic very near to his heart. Not only is Schodt remarkably well read and well informed about the manga industry and fandom on both sides of the Pacific at the time he was writing, but his opinions have also aged well. Schodt’s tone is urbane and polished; and, as I mentioned earlier, his essays are given flavor and texture by his personal anecdotes, many of which are quite fascinating. You have to respect a man who sought out the official store of Aum Shinrikyō after the Sarin gas attack on the Tokyo subway in order to investigate the manga the organization was creating to educate potential members, after all.
The essays contained in Schodt’s shorter chapters are fun and informative, and they don’t feel dated in the slightest. What about the two longer chapters, then?
As Schodt states in his introduction, “fans of manga should not expect to see many of their favorite works here. There are no extended commentaries on Ranma 1/2, Akira, or Pretty Soldier Sailor Moon.” Indeed, most of the manga creators Schodt profiles in his “Artists and Their Work” chapter would probably be unknown to Japanese manga fans. These artists create what might be called “independent comics” or “small press comics” in the West, and they are just as fascinating as they are obscure. There is at least one high definition example of each artist’s work accompanying his or her profile, with translations provided by Schodt. Even if it’s nigh impossible to get one’s hands on the work of these specific artists outside of Japan, Schodt’s discussions of them deal with broader topics, such as the more specialized genres of manga in Japan (like manga about Japanese law and business strategy).
The “Manga Magazine Scene” chapter, which provides information about ten specific manga periodicals and two subgenres of manga periodicals, was probably the most interesting to me, as Schodt’s treatment of each topic functions as a small case study of how the manga industry finds and grooms talent, targets a specific demographic, and then sends its content out into the world in the form of different types of media. Many of the manga magazines Schodt covers, such as Weekly Shōnen Jump, Nakayoshi, and Morning, are still industry leaders; so, even if the circulation data given for each publication is no longer current, the demographic and historical information is still pertinent to someone interested in contemporary manga.
In conclusion, while Dreamland Japan feels a bit dated and obscure at times, and while it’s not exactly a scholarly study, it’s a useful resource to anyone interested in manga in any capacity, and it doubles as entertaining reading material for anyone interested in popular culture in general.