Fandom Glossary

Fandom Glossary

fandom
The fan culture that surrounds a particular franchise, fictional work, or fictional character. There is a huge fandom for the Final Fantasy series of video games; and, within that larger fandom, there is a sizable fandom focusing specifically on Final Fantasy VII; and, within the FFVII fandom, there is a relatively large fandom for Sephiroth, the game’s main antagonist. Losing interest in participating in a particular fandom, or at least losing track of the fannish works and conversations surrounding that fandom, is referred to as “quitting the fandom.” Actors and musicians may also generate their own fandoms; but, in this specific context of the term “fandom,” casual mainstream fans who do not follow or participate in internet-based subcultures should not be considered as belonging to the fandom.

pairing
Two characters in love, or at least having sex with each other.

OTP
One True Pairing. A pairing that a fan is really, really into. This pairing may be canonical, but canonical approval is not necessary. A fan can have multiple OTPs within a single work or fandom.

OT3
One True Threesome. This term is often used in reference to the Pirates of the Caribbean and The Avengers movies.

stanning
The act of obsessively promoting one’s fannish interests, usually in the form of attempting to persuade other fans of the appeal or validity of an OTP. This term has recently lost most of its pejorative connotations and can now simply mean sharing and promoting the work of another fan.

canon
The relationships that actually occur between the characters of a particular work. In the case of the Harry Potter novels, Harry ending up with Ginny, Ron ending up with Hermione, and James ending up with Lily are all canon. In a broader sense, “canon” refers to what is actually stated or what actually takes place within the original work, as opposed to what happens in fan works or according to fan speculation. Thus, according to canon, a certain character may have brown eyes and be thirty-seven years old, which may have no bearing on how this character is portrayed or interpreted by fans.

headcanon
What absolutely and indisputably happens in a particular work – at least in your own head. The epic and tragic love affair between Sirius Black and Remus Lupin is a fairly common headcanon for the Harry Potter franchise. Another common headcanon concerning the Harry Potter series is that Draco Malfoy is not a mean, weak-willed, and spiteful bully as he is characterized by canon, but rather a tortured soul and sensitive young man who is trying to do the right thing but not given the right resources and opportunities.

fan canon
Something that a fandom accepts as canonical, even if it is not canonical or not implied in the actual work itself. Also referred to as “fanon.”

Word of God
A label applied to information that an author or creator has provided about a fictional work outside of the context of the work itself (in an interview or on a personal blog, for example). Many fans use the so-called Word of God to argue for the authenticity of a headcanon or fan canon, but other fans argue that the Word of God cannot be accepted as true canon.

shipping
This word comes from “relationship” and refers to creating or being really into a certain pairing. This pairing doesn’t have to be canon, but the two characters may actually end up together before the series is finished. That being said, fans can ship just about any pairing, no matter how canonically improbable. There are many puns and idioms involving the expression, such as “I ship it like FedEx” and “this ship sails itself.”

slash ship
A pairing involving two male characters, neither of whom has to have a clearly identified gay identity in the original work. A homosexual pairing can also be “shipped,” but “slash” is a more specific word. Attractive male characters are often referred to as being “slashable.” Fan fiction that slashes characters is called “slash fiction,” or “slashfic” for short.

femslash
A pairing involving two female characters.

twincest
A type of slash ship. This term is frequently used to describe homoerotic relationships between brothers or foster brothers in anime and manga, but it has also been applied to Sam and Dean, the two protagonists of the American television show Supernatural. “Twincest” can also apply to sisters or foster sisters, but this is far less common.

selfcest
Shipping a character with a younger, older, or alternate universe version of him/herself.

het
Short for “heterosexual,” as in a heterosexual pairing. This term is generally used to label the work of a writer who usually authors slash fiction or to label work featuring a heterosexual pairing involving a character whom the fandom generally considers to be homosexual, the idea being that a het pairing is a deviation from the fandom’s assumption of homosexual pairings as a default. The expression “het” often appears in fandoms for original works in which the majority of important characters are male such as that for the BBC series Sherlock.

BNF
Big Name Fan. A fan fiction writer, fan artist, or other producer of fannish works who is especially well known within a particular fandom.

SMOF
Secret Masters Of Fandom. The SMOF cabal of a particular fandom controls who becomes a BNF within the fandom and who is ostracized or ignored completely. Although the expression is often used ironically in reference to the strange social patterns that may occur within internet subcultures, such groups of fans have existed in reality, either as community or discussion board moderators, cliques of BNFs, or organizers of fan conventions. Although this is far from common, it is not unheard of for the original creator of the text or franchise to act as a SMOF.

RP
Role Play. This is when someone creates an account on a fannish social networking site such as Dreamwidth or Tumblr specifically for the purpose of posting entries as a fictional character. Most of these journals don’t make it past a user icon and a profile page, but there are many communities dedicated to hosting group RPs.

RPS
Real Person Shipping (or Ship). This is a ship between two nonfictional people, generally actors or musicians. Occasionally historical figures are shipped as well. A good example of RPS is shipping Viggo Mortensen and Orlando Bloom instead of or in addition to the characters they portray in the Lord of the Rings films, Aragorn and Legolas.

tinhatting
This expression is used to describe the behavior of fans who stridently insist that their headcanon exists in canon or in real life. Although the term can apply to fannish arguments concerning fictional universes, it is most often used to comment on the perceived creepiness of fans who believe that two real-world human beings (generally actors or musicians) are dating and must keep their relationship secret from their fans and the media.

OC
Original Character. This is an oft-reviled genre of fan fiction in which the writer inserts an original character into the universe of a well-established series. More often than not, this “original character” is meant to act as a stand-in for the author him or herself. In the realm of fan art, an OC is generally the artist’s own character that exists in the artist’s own universe separate from any fandom. It is common for fan artists to label work featuring their OCs as such so that this work is not mistaken as fan art.

Mary Sue
This is what a female OC is called if she is too obviously a self-insert device used to realize the desires of her creator. There is significant debate within fandoms concerning what constitutes such a character and whether such characters can be objectively considered as examples of bad writing. Characters from professionally published fiction, such as the characters Lessa and Menolly from Anne McCaffrey’s novels set in the Pern universe, are occasionally labeled as Mary Sues as well. There are multiple variations on Mary Sue tropes, such as the Einstein Sue (who is naturally smarter than the canonical characters) and the MacGuffin Sue (who is a personification of an object for which the canonical characters have been searching). A male Mary Sue is referred to as a “Marty Stu,” “Gary Sue,” or “Gary Stu.” The gender of the Sue in question need not indicate the gender of the author.

wank
This is how Americanocentric fan cultures refer to abrasive and ignorant comments and criticism, as well as fannish misbehavior. The term has also come to metonymically refer to the internet drama resulting from such comments and misbehavior.

kerfluffle
A specific instance or outbreak of wank.

mouse
A pun on “anonymous.” A mouse is someone who anonymously reports one fannish community’s wank to another fannish community for the purpose of amusement and edification. The term can also be used to describe a BNF or moderator who acts anonymously within a community to diffuse or encourage wank. A common variation is “mousie.”

fail
This is what happens when fan wank on a particular topic reaches critical mass. Although fail is usually generated by a controversial topic that attracts wank, the fail may also spring from the wank itself. If there is one post or comment that started the wank, this post or comment is often referred to as having “broken the internet.”

racefail
Sometimes people on fannish social media networks get into extended discussions of race in science fiction and fantasy. Since the participants in these discussions often come from different positions of cultural context, and since race is a tricky subject in any context, such discussions have an uncommonly high potential to result in fail.

author fail
When the wank in question is generated by a creator, usually in the context of condemning fannish work, actions, or behavior. Diana Gabaldon’s comparison of fan fiction to rape in a (now-deleted) 2010 entry on her personal blog is a particularly notorious example of author fail.

retcon
A portmanteau of the expression “retroactive continuity,” which is when a writer or creator retroactively changes aspects of a character, story, or universe that had previously been accepted as canon. As fandom often holds a strong attachment to canon, and as many fandom discussions center around the nature and specific details of canon, such retconning of canon, either officially or through an isolated Word of God, tends to generate amounts of wank directly proportionate to the size of the fandom.

Cry MOAR
A popular response to attempted wank used to draw attention to the wankish nature of the offending comment. For example: “The only reason why your artwork is so popular is because you only draw fan art, and you should quit so that people will pay more attention to real artists.” Response: “I’m sorry you’re not popular on the internet, why don’t you cry some MOAR.”

TL;DR
Too Long; Didn’t Read. This is how people preface a response to a body of writing (such as fan fiction or a blog entry) that they didn’t finish (or never started) reading. It’s also used self-referentially as a substitute for “in conclusion” by someone who has written a long post. The expression also tends to be used ironically.

badfic
Exactly what it sounds like: fan fiction that is atrociously written.

sporking
A type of badfic critique, generally centering around the identification and mocking of Mary Sue characters.

bleeprin
A combination of bleach and aspirin used to cure the symptoms of having read badfic. The bleach gets rid of the terrible images, and the aspirin gets rid of the headache.

PWP
An acronym for “Plot? What plot?” that describes a fannish work in which two characters essentially walk into a room and start having sex or are otherwise depicted as engaging in sexual activity without any context. Another attribution of the acronym is “Porn Without Plot.” This label is generally applied by the author or artist him/herself.

TWT
An acronym for “Timeline? What Timeline?” occasionally applied to fan fiction in which a writer completely ignores the cause and effect relationship between the events in the original work, contracts or expands the original timeline, or positions certain fan-created events in a moment of the original timeline in which they could not have conceivably occurred. Like the expression PWP, this label is often self-applied.

AU
Alternate Universe. This label, which is commonly used as an adjective, is applied to fannish works in which pre-established characters are recast into a universe substantially different from the setting of the original work. An example might be placing the characters from the Twilight franchise into Hogwarts. Although fannish writers and artists are encouraged to label their AU work as such, many fans look down on AU fiction in particular and will even refer to certain canon-based works as AU, which is meant to be an insult indicating the author’s inability to accurately convey the basic worldview and personalities of the characters as they are depicted in the original work. Changing one or several major canonical details is not considered AU, nor is using a different narrative tone than that of the original work. Despite the continuing prejudice against this genre, many AU works have become quite popular within their fandoms.

OOC
Out Of Character. A pejorative expression intended as a critique of characters as they are portrayed in fan fiction, especially in the case of AU works. Fans may also refer to a certain pairing as OOC, especially if this pairing conflicts with their OTP.

weeaboo
Someone who is so into Japanese popular culture that s/he tries to act as if s/he is Japanese. Unlike the expression “otaku,” which tends to be a badge of honor among Western fans of Japanese popular culture, the term “weeaboo” is extremely pejorative, often conjuring up images of embarrassing instances of cultural appropriation, such as young Americans asking their friends to call them by their “true” Japanese names. Although it is debatable whether such people actually exist in the real world, fans who transpose characterizations, narrative tropes, and visual styles common to anime, manga, and video games onto fandoms that have nothing to do with Japan (such as those surrounding The Lord of the Rings or Harry Potter) run the risk of being ridiculed as weeaboos.

beta reader
A friend, internet acquaintance, or randomly assigned stranger who offers suggestions on a partially or fully completed work of fan fiction before it is publicly posted. A good beta reader can turn water into wine, and many beta readers act more as collaborators than as copy editors.

Yuletide
An exchange of fan works that occurs annually in December. In these Yuletide exchanges, participating fans act as Secret Santas to fill the requests of other participating fans, but the rules can vary widely according to the fandom or online community. Larger Yuletide communities generally specify that only requests for smaller fandoms or less appreciated pairings will be accepted so that people with relatively obscure interests that are generally ignored can feel the fannish love and support of a large fandom community.

An Otaku Tour of Kansai

If you’re an otaku, Tokyo is the best place to be. No other city on the face of the earth can hold a candle to Tokyo in terms of vibrant subcultures and amazing subcultural experiences that are completely open to anyone who stumbles upon them.

Kansai is awesome in its own right, however, and the region is well worth visiting, even if you’re not interested in rich cultural traditions, gorgeous architecture, and delicious food. There are plenty of things for an otaku to do in Kyoto, Osaka, and Takarazuka.

If you’re headed to Kansai, do yourself a favor and get an Icoca card from the JR automated ticket machines as soon as you exit the Shinkansen into the station. The Icoca is the Kansai equivalent of Kantō’s Suica card. Like the Suica, you pay need to pay 2000 yen for an Icoca. 500 of that yen is a deposit that will be returned to you if you turn in the card at a station office, and the rest can be used to go anywhere, anytime, on any vehicle. You can put more money on your Icoca at any station, and your remaining balance will be returned to you along with your deposit when you return the card. If you already have a Suica, you can use it for all JR rail lines in Kansai, but it doesn’t work anywhere else. Since the best way to get around Kyoto is by bus or taxi, and since the best way to get around Osaka is by subway, it’s definitely worth getting yourself an Icoca.

Kyoto

Besides being filled with temples and famous historic sites and traditional Japanese arts and so on, Kyoto is a tech hub and a college town populated by students, artists, and young professionals. The infinite alleyways snaking behind the main boulevards are lousy with ultra-modern restaurants, tiny theme bars, hostess clubs, host clubs, crazily decorated clothing boutiques, and art spaces the size of a hotel room. Alcohol of all types is cheap, plentiful, and delicious, and strange and fascinating things happen on the streets and along the Kamo River after dark, especially on the weekends. Kyoto is a great city to get lost in.

The top Kyoto attraction for otaku is the Kyoto International Manga Museum. This place is amazing. As an added bonus, it’s also bilingual and Anglophone-friendly. The permanent exhibit is a hyper-illustrated walkthrough of the history and development of manga, the tools and artistic techniques used to create manga, the publishing culture of manga, the genres of manga, and the internationalization of manga. The museum also hosts special exhibits showcasing the work of specific manga artists and illustrators, many of whom are local to Kyoto.

All along the walls of the museum are bookcases on which are shelved the most massive collection of manga I’ve ever seen (and I have seen some massive collections, such as the one housed in the Yoshihiro Yonezawa Memorial Library). Most of this manga is Japanese, but a sizable portion is foreign, including all sorts of North American and European translations and originals. The best part about this library is that you can take anything down from the shelves and read it for as long as you want. The museum also has a smaller library of academic materials dedicated to manga. Again, most of these materials are in Japanese, but there’s also a ton of stuff in English and other European languages. Was there some obscure manga exhibition in Germany? They have the catalog. Was there an issue of The Comics Journal from ten years ago that mentioned shōjo manga? They have that issue. The museum also publishes a few high quality pamphlets and periodicals that you’re free to take as you please (my favorite is a small magazine highlighting the areas of Kyoto featured in recent anime and manga).

To get to the museum, take the subway to the Karasuma-Oike Station, which is served by the Karasuma and the Tōzai lines. Take Exit 2 out of the station, turn to your right at the top of the staircase, and walk for a minute or two until you see the museum on your left. The museum is a converted primary school building, and you’ll know it when you see it. The pennants hanging from the telephone poles along the street in front of it help. Because the museum is awesome, they’ve posted an illustrated map explaining how to get there.

There are also a small handful of otaku specialty stores clustered along Teramachi between Sanjō and Shijō (these are all the names of streets/walkways). If you’d like to get to this area from the Manga Museum, go back to the intersection where you came out of the subway, cross the street, and turn left on Oike to go towards the Kamo River. Walk for about ten blocks (which actually isn’t that far) and enter the Teramachi covered shopping arcade on your right. To get to this area from anywhere else, start at the Sanjō-Keihan Station and cross over the Kamo River on the Sanjō bridge. Keep heading west on Sanjō for about two blocks until the street dead-ends into a covered pedestrian shopping arcade called “Sanjo Cupola.” Keep going straight through the Sanjo Cupola until you emerge into the open air (there will be a giant mechanical crab ahead on your right), and immediately turn left into the Teramachi covered shopping arcade.

After walking for awhile, you’ll see a Melon Books above a drugstore to your right. Melon Books sells hardcore pornographic manga and doujinshi for men, so enter at your own risk. Further ahead on your right you’ll see a bookstore called Manga・Can (漫画館), which is a great place to browse and discover new manga titles. A bit further ahead on your right is the Kyoto branch of Gamers, which has games (mainly of the erotic variety) on the fourth floor and manga and doujinshi on the fifth floor. Most of the merchandise stocked by Gamers is targeted at men, but the store isn’t as hardcore as Melon Books and caries many things of interest to female otaku as well.

Running parallel to Teramachi to the east (one street over to your left if you’re walking towards Shijō) is another shopping arcade called Shinkyogoku. Right before you emerge onto Shijō while walking along Shinkyogoku, there will be an Animate to your right on the second-floor level above a small open plaza. Like all Animate branches, the Kyoto store is distinctive. It has a large and well-stocked manga section that showcases work by local artists, work that has won regional manga prizes, and work appealing to yuri sensibilities.

If cross Shijō on Teramachi, you’ll find yourself on a small, uncovered street. Several dozen feet past Shijō, there will be a five-story Tora no Ana on your left and a five-story bookstore called Shinchō Shoten (信長書店) on your right. Both stores are custom-made for otaku.

Right next to Shinchō Shoten, in a tiny alley about twelve feet past the bookstore and leading off the right, is one of the best-kept secrets of Kyoto: a tiny vegetarian restaurant and sake bar called Mikōan (彌光庵). The food is cheap and delicious and varied enough that no two people will get the same meal even if they order the same thing. The décor and atmosphere are like something out of an urban fantasy novel. There are also several adorable, fluffy cats wandering around the restaurant at any given time, and they don’t mind being friendly if you engage them. Mikōan is all about how awesome Kyoto can be if you wander off the beaten path.

Osaka

Osaka never gets enough credit. Sure, it’s not as rich or as populous as Tokyo, but it’s still a huge city filled with interesting places to go. The urban landscape of Osaka resembles that of Tokyo, but it’s different in all sorts of neat ways. You really will hear people speak Osaka dialect here, which is lots of fun if you’re learning Japanese.

Nanba is the Osaka equivalent of Akihabara. This neighborhood runs alongside a broad avenue called Yotsuhashi-suji or, more appropriately, in the smaller streets and alleys branching off from either side of Yotsuhashi-suji. Nanba Station is an epic mess of stores and restaurants and hotels, and there are many ways to navigate your way outside, but the area you want to be in is on the northeast side of the station. Depending on what train line you’re coming from, it might be easiest to walk through the Takashimaya department store and exit the building from the main entrance. In any case, a small street called Nansan-dōri snakes along the west side of the station. Follow it until you see a Taito Station, and turn left past the arcade. If you keep walking west along the small road (which is still called Nansan-dōri even after if veers away from the station), you’ll begin to see otaku-related stores on your right. The area between Nanba Station, Nansan-dōri, and Yotsuhashi-suji is where all of the electronics stores, maid cafés, used video game stores, and specialty book stores are. You will find a Melon Books and a Yellow Submarine along these backstreets, but, if you want to go to the K-Books and Animate, follow Nansan-dōri until the big intersection and turn right on Yotsuhashi-suji. The K-Books and Animate will be down the street to your right, and the Mandarake will be across the street on your left.

If you’re looking for doujinshi, it’s definitely worth your while to visit the K-Books here, which stocks tons of work produced by Kansai artists. Doujinshi for large fandoms are more or less equally distributed across Kantō and Kansai, but work for small fandoms from small regional conventions doesn’t always make it to Tokyo. There are also a number of original doujinshi at the Nanba K-Books that don’t fall into pre-established genres and resemble nothing so much as they do North American indie comics.

For an otaku, I think the major attraction of Osaka is the Umeda Mandarake. According to fanlore, this is *the* Mandarake, the Mandarake to end all Mandarakes, and the One True Mandarake. The Umeda Mandarake is a sprawling three-story building stuffed to the gills with crap, garbage, and treasure. The building itself looks (and smells) like it should be condemned, and the soft, creaky floor literally sags under the weight of all the junk in the store. Otaku relics are lovingly displayed in glass showcases, while the dim overhead lighting flickers and throws shadows around the piles of unopened cardboard boxes stacked in the corners. The clerks cosplay, and there is a small stage for performances on the second floor that also serves as a dais for life-size renditions of pop culture icons. This place must really been seen to be believed.

Also, if you’re looking for original doujinshi drawn by artists like Yuki Kaori and CLAMP, this is the place to go. In addition, on the staircase landing between the second and third stories, there is a table with a few stacks of “Mandarake Note” notebooks in which visitors to the store can draw and scribble away to their hearts’ content with the art tools provided. If you take the time to flip through some of the old notebooks, you might be lucky enough to catch a glimpse of some really familiar names and art styles. If you’re an a creative mood, you can take over your own notebook page.

Fittingly for a quest of such magnitude, it’s a pain in the ass to get to the store. The easiest method is to take one of the south exists out of the JR Osaka Station (or the Hankyū Umeda Station across the street), get in a taxi, and pay the driver ¥660 to take you to the Osaka Tokyu Inn hotel. If you’re facing the Tokyu Inn, you’ll notice a Small Alley of Ultimate Sketchiness running alongside the right side of the hotel building. Turn left into the alleyway and keep walking until you emerge into a shopping arcade with the Mandarake right in front of you.

If you want to be adventurous, you can go on foot. Take the Mitōsuji South Exit from JR Osaka Station (which can be accessed from JR rail lines and the subway lines) and cross the street under the huge pedestrian bridge. Alternately, take the South Central Exit from JR Osaka Station and climb the stairs to get on top of the huge pedestrian bridge. Either way, you’re heading for the Umeda Hankyū Building. What you’re going to want to do, either by going around, going under, or going through, is to get to the other side of this building. At street level on the other side of the building you’ll see an intersection with a concrete island in the middle of it, and, on the far side of the intersection, a covered shopping arcade called “E Street.” This shopping arcade goes on for a few blocks and in the middle crosses over an open street and changes its name to Hankyū Tōtsū Shōtengai (阪急東通商店街). The Mandarake is on towards the end of the shopping arcade on the left. The shopping arcade itself is tacky and raucous, and any of the restaurants lining the passage can provide you with a ticket out of Sober City on the Cheap Alcohol Express, if you’re interested in that sort of cultural experience.

While you’re in the area, the Osaka Pokémon Center is on the thirteenth floor of the Daimaru department store above the South Central Exit of JR Osaka Station. The store has all sorts of special goods connected to Osaka and the Johto region that you can’t get anywhere else, as well as special Spot Pass promotions for fans who bring their Nintendo DS with them.

Takarazuka

Takarazuka is a mid-sized suburb located about a twenty minute train ride away from Osaka (and a forty-five minute ride from Kyoto, with one transfer in the middle). Not only is the area around the station interesting (it’s like an exaggerated fantasy version of the Europe described by Marcel Proust), but the city is also home to two major otaku-related attractions.

These two attractions are the Takarazuka Grand Theater building and the Osamu Tezuka Memorial Museum. Finding your way around is half the fun of an excursion to Takarazuka, so I won’t give directions. Let it suffice to say that you’re looking for the Hana no Michi (花のみち). This is an actual street divided by a raised walking path lined with flowers. It’s just as romantic as it sounds, and the Takarazuka Revue themed bronze statues along the path add to its charm.

The Takarazuka Grand Theater is the home base of the Takarazuka Revue, which is fabulousness incarnate. Even if you can’t catch a performance (if you do want to see a performance, you’ll want to book your seat well in advance), it’s fun to wander around the massive theater complex just to drink in the atmosphere. If you’re lucky, you’ll get to see a fan club; and, if you’re even luckier, you might get to spot a performer. The Quatre Rêves gift shop, which is easily accessible from the Hana no Michi, stocks all sorts of CDs and DVDs, as well as tons of glossy print material. Of special interest are “bromides,” which are laminated photos of Takarazuka actresses dressed in the costumes of their famous roles. If you’re not interested in spending money on pictures of glamorous ladies, you can get all sorts of material for free in the form of pamphlets, leaflets, and promotional fliers. There are also television screens set up around the theater complex where you can chill out and enjoy videotaped awesomeness at your leisure.

At the end of the Hana no Michi and down the street a bit is the Osamu Tezuka Memorial Museum, which is marked by a giant sculpture of Tezuka’s Phoenix just outside the main entrance. The museum hosts rotating exhibitions in a spacious and well-designed gallery space, but the permanent exhibition of Tezuka memorabilia is also interesting. Not only does the museum display the usual array of photographs and animation stills, but it also showcases the notebooks that Tezuka kept as a young adult. Even if you’re not a Tezuka fan, it’s difficult not to be awed by the range and scope of the artist’s imagination as represented in these notebooks. The museum has a handful of interactive installations, but my favorite is the Animation Studio (アニメ工房) on the basement floor, where anyone can sit at a computer station, draw pictures with the tablet and stylus provided, and then animate them. There’s also an open library with editions of Tezuka manga from around the world, as well as ample space to sit down, relax, and read. You’ll see visitors dressed in Tezuka cosplay (with floopy berets and seventies glasses), and the entire building is covered with images, murals, etchings, and sculptures. Visiting the museum is a unique experience and well worth the trip out to Takarazuka.

In conclusion, Kansai is a great area to visit, and not just for temples and historical sites. Kyoto and Osaka and Takarazuka can be just as edgy, quirky, and fun as Tokyo, and there’s no reason for a short-term or a long-term visitor with otaku inclinations not to make the trip down to Kansai.

Otaku: Japan’s Database Animals

Title: Otaku: Japan’s Database Animals
Japanese Title: 動物化するポストモダン:オタクから見た日本社会
(Dōbutsuka suru posutomodan: Otaku kara mita Nihon shakai)
Author: Azuma Hiroki (東 浩紀)
Translators: Jonathan E. Abel and Shion Kono
Publication Year: 2009 (America); 2001 (Japan)
Publisher: University of Minnesota Press
Pages: 200

Even though I have read Otaku: Japan’s Database Animals twice in translation (as well as once in the original Japanese) over the past two years, I will readily admit that I’ve had a difficult time trying to understand what its author is trying to say. It turns out that the key to my understanding of Otaku was Marc Steinburg’s translation of an essay called “World and Variation: The Reproduction and Consumption of Narrative” by a Japanese pop culture ethnographer named Ōtsuka Eiji. Reading this essay was something of an extended eureka moment for me, as Azuma has clearly created his model of narrative consumption as a response to Ōtsuka’s own model.

Ōtsuka’s “World and Variation,” originally published in 1989, is ostensibly about Bikkuriman Chocolates, or, more specifically, about the trading cards packaged with the chocolates. It was because of the trading cards that the chocolates were such a phenomenal hit with children around the time that Ōtsuka was writing, even though the character “Bikkuriman” had no television or manga tie-in products. The secret to Bikkuriman’s success was that, on the back of each trading card, there was a short paragraph of information about the character depicted on the front. If a child collected enough cards, he would gradually be able to piece together a larger story and gain a broader perspective on the Bikkuriman universe.

Out of many small narratives, then, children were able to create a grand narrative. The point of Ōtsuka’s discussion of Bikkuriman Chocolates is that “child consumers were attracted by this grand narrative, and tried to gain further access to it through the continued purchase of chocolates.” In other words, “what is consumed first and foremost, and that which first gives these individual commodities their very value, is the grand narrative or order that they hold in partial form and as their background.” The kids who bought the Bikkuriman Chocolates didn’t care about so much about each individual card as they did about the larger story, the mythology, and the worldview – what Ōtsuka calls the “grand narrative.” Ōtsuka argues that the consumption of anime functions in much the same way. Each episode in the anime series Mobile Suit Gundam, for example, is a small narrative. The story of each individual protagonist (such as Char or Amuro) that plays out across the episodes is a small narrative as well. The diagrams and mechanical specs included in many of the toy models of the robots may also be considered small narratives. As these small narratives are accumulated, however, they begin to form the contours of an entire world. Ōtsuka argues that it is this grand narrative that makes long-running series such as Gundam (and, I would add, series such as Lord of the Rings and Harry Potter) so popular – and marketable.

According to Ōtsuka’s model of narrative consumption, then, small narratives, while pleasing in and of themselves, also form pieces of a larger narrative. Ōtsuka argues that, while “the general viewing audience” will only follow one strand of small narratives, what characterizes otaku is their interest in the grand narrative. Otaku are characterized by their interest in gathering bits of information “hidden in the background,” putting these bits of information together, and creating their own small narratives based on their understanding of the grand narrative. Such a model of narrative consumption goes a long way towards explaining fan-made narrative products such as fan fiction and dōjinshi, since “if, at the end of the accumulated consumption of small narratives, consumers get their hands on the grand narrative […] they will then be able to freely produce their own small narratives with their own hands.” Therefore, otaku are otaku because they are invested in narrative consumption and reproduction at the level of the grand narrative.

In Otaku: Japan’s Database Animals, Azuma Hiroki proposes a different model of narrative consumption. The Japanese title of Azuma’s cultural study, Dōbutsuka suru posutomodan: Otaku kara mita Nihon shakai, is revealing. The first word of this title refers to the concept of “animalization” proposed by Alexandre Kojève in The Roots of Postmodern Politics. This animalization involves the degradation of humans (independent subjects capable of reasoning, directed action, and compassion) into animals (mindless consumers who act on impulses such as hunger and the drive for greater comfort). It is Azuma’s thesis that otaku and, by extension, the society that has spawned them are becoming increasingly animalized. Azuma describes the narrative and cultural consciousness characteristic of otaku through what he calls the database model of narrative consumption.

This database model stands in direct contrast to the model proposed by Ōtuska (which he refers to as the “tree model” in his monograph Monogatari shōhiron). To give another example of how Ōtsuka’s model interprets otaku narrative consumption, the character Ayanami Rei of Neon Genesis Evangelion, whose individual story is merely a part of the larger story, is adored by otaku because, for them, she represents the tragedy, epic scale, and political allusiveness of the entire television/film series. Ayanami Rei is not just a girl in a battle uniform, then; she is Neon Genesis Evangelion itself. To “consume” her is to emotionally insert oneself into the apocalyptic, man-versus-god atmosphere of the larger narrative.

Azuma tweaks this model for understanding symbols and narrative in his database model. While Ōtsuka argues that the grand narratives of shows like Evangelion are given weight by their relevance to real-world grand narratives (such as nation and history), Azuma believes otaku narratives are almost completely removed from those of the real world. In the opening chapter of Otaku, he states, “In otaku culture ruled by narrative consumption, products have no independent value; they are judged by the quality of the database in the background.” Thus, although an otaku might be familiar with Ayanami Rei’s age and bust size, be able to quote her dialog, and expound on the quality of various plastic models made in her likeness, he is not invested any larger worldview or grand narratives that may be encompassed by Neon Genesis Evangelion. Instead, the otaku mines the series for information to plug into a mental database that also contains information on similar shows. Because of the absence of the emotional pull of grand narratives, the otaku can substitute one element of his database for another. The light blue hair of a young female character such as Hoshino Ruri from Martian Successor Nadesico or Tsukishima Ruriko from Droplet effectively is the light blue hair of Ayanami Rei. For otaku, grand narratives are nothing compared to the “animalistic” appeal of a character’s cute face or slender waist. Tropes can therefore be transferred from one story and character to another, as can an otaku’s emotional investment.

Azuma claims that, “Compared with the 1980s otaku [on whom Ōtsuka bases his model], those of the 1990s generally adhered to the data and facts of the fictional worlds and were altogether unconcerned with a meaning and message that might have been communicated.” The otaku of the 1990s thus only consumed fragments, or small narratives. These fragments, which could comfortably fit within the small square boxes of a database, could then be easily cross-referenced with other fragments. Because of the ease of referencing these fragments, distinctions between an original and its copies (either through officially licensed spin-off works or fan works) disintegrated. According to Azuma, there was no longer any need to refer these fragments back to the grand narratives of either the original work or the real world. An otaku could float unanchored through the database he created through his consumption of undifferentiated narratives. And this, argues Azuma, is how the cultural phenomenon of moe was born. For otaku, stories don’t matter – it’s all about the cute girls.

In the first section of Otaku, Azuma explains his model. In the second section, he provides examples of how it works. During these two sections, Azuma’s writing is clear and easy to understand. The third and final section of the book, however, is a bit of a mess. In this section, Azuma gets really excited about the internet in a manner that now seems somewhat naïve; but, in Azuma’s defense, he was writing more than ten years ago. Despite the dated feel of this last section, however, Azuma’s ideas are accessible and make a great deal of sense, even to a reader with no prior experience in postmodern philosophy.

A Treasure Hunter’s Guide to Dōjinshi

Or, how to find dōjinshi in Tokyo. Here is what you need to know before you set out:

First, stores specializing in dōjinshi tend to fall into two categories, dansei-muke (for men) and josei-muke (for women). Dansei-muke dōjinshi are usually highly pornographic, and it is far from uncommon for them to feature the graphic rape of minors (or characters drawn to look like minors). The term josei-muke refers to the genre of boys love (BL), but the majority of the dōjinshi found in josei-muke stores aren’t BL at all but rather humor, parody, drama, or light heterosexual romance. You can usually tell what you’re getting from the cover, but every dōjinshi is enclosed in a plastic slipcase that you can’t (and shouldn’t try to) open until you actually buy the thing. Most general-audience dōjinshi are ¥210, and a good rule of thumb is that, the more expensive the dōjinshi, the more pornographic its content. There are exceptions to this – the dōjinshi in question may be particularly rare, or particularly good, or by a particularly well-known artist – but again, you can usually make an educated guess on the content based on the cover.

Second, you need to know how to read Japanese. It goes without saying that all dōjinshi are written in Japanese (regardless of whether English is used on the cover). More importantly, no English is used in any of the stores. Dōjinshi are organized in kana order by the title of whatever work they’re based on and grouped according to genre (ie, video games, shōnen manga, Western television shows, Korean boy bands, etc). Dōjinshi based on more popular series (such as Hetalia or Final Fantasy VII) are further organized by pairing or dōjin circle. You’re therefore going to need to be able to read Japanese in order to navigate the stores. The staff at these stores is generally happy to help you find what you’re looking for, but you need to tell them the title of the gensaku (original work on which the dōjinshi is based) in Japanese before they can help you. If you’re not confident about your Japanese, it might be useful to bring a friend to help you navigate and to visit the stores as soon as they open (so they won’t be crowded).

With that in mind, here we go!

Ikebukuro

Ikebukuro, and more specifically Otome Road, is the mecca for fujoshi. It should be the first and last place that any female dōjinshi hunter visits. If you’ve never been here before, let me promise you that it’s anything beyond your wildest dreams. Bring lots of money.

Ikebukuro Station is absolute chaos, and it’s very easy to get lost. In general, though, you want to head towards the Seibu side of the station. There are several exits out of the JR portions of the station; but, if you follow the yellow signs for “Sunshine” (which are referring to Sunshine City), you should be headed in the right direction. The specific exit you want to take out of the station is Exit 35.

You’ll emerge from chaos into chaos. There will be a huge Bic Camera to your left and an enormous throng of people directly in front of you. Follow the throng straight ahead and then to the left to a street crossing. On the other side of the street will be a Lotteria on the left and a Café Spazio on the right. Cross the street and pass in between these two restaurants to enter an enormous shopping street called Sunshine Plaza. Walk all the way down the street until you reach a highway overpass. Cross the road under the overpass on the right side and then turn right in front of the Toyota Auto Salon. Walk until you reach a Family Mart, and then take a hard left all the way around the corner building. You should see an Animate in front of you. Congratulations! You’ve reached Otome Road.

Otome Road begins at the Animate and ends at the three-story K-Books Dōjin-kan. This K-Books is probably the single best dōjinshi store in all of Tokyo. They have dōjinshi for every conceivable fandom, and they usually have the same dōjinshi for less money (¥210 as opposed to ¥420) than at the Mandarake you passed on the way. They also have tons of original dōjinshi and dōjinshi sets (all of the dōjinshi in a series, or a dōjinshi packaged with extras like fans or postcards). Keep in mind that all of the dōjinshi on the second floor are new and can usually be found for a fraction of the price on the third floor, where they sell used dōjinshi. What I like about this particular store is that they have a lot of general interest dōjinshi that have nothing to do with yaoi. The previously mentioned Mandarake has a much stronger focus on BL dōjinshi, and it’s a good place to find original dōjin artbooks as well.

There are two different branches of Café Swallowtail (a famous butler café) on Otome Road, one next to the Mandarake and one next to the K-Books. If you’d like to visit, make sure that you’re familiar with the process of attaining a reservation before you go. The two locations have two different reservation procedures, and you can only make a reservation for a thirty-minute time slot. Don’t be afraid of trying one out, even if your Japanese isn’t perfect, but it’s way more fun to go with a friend (especially since the cafés are geared towards parties of two).

On your way through Sunshine Plaza from the station to the highway overpass, you can turn right at any point to enter a maze of manga stores, maid cafés, and cat cafés. Also, if you’re really into Japanese youth culture and fashion, try entering Sunshine City (you’ll know it when you see it), which is the size of a small city – a small city filled with clothing and accessories for teenagers (and an aquarium). Finally, the cinemas lining Sunshine Plaza are the best places to go to see an animated movie, whether it’s the new Ghibli film or the latest feature-length spin-off of a popular franchise like K-ON. They’re also good places to pick up all the guidebooks and merchandise that accompany these movies. If you need to chill out and kill time before a show, you can always take advantage of one of the many many many kitschy love hotels (which are cheap and clean and more than likely have a nicer shower than your apartment or hotel) right off the main street.

Akihabara

Akihabara is where you go to get porn. The end.

Okay, seriously. Akihabara specializes in dansei-muke dōjinshi. There are tons of small dōjinshi stores located several floors up or several floors down from the narrow side streets that twist through the main electronics district. Many of these smaller stores cater to specific fetishes, and some of these fetishes might be extremely disturbing to some people. I will therefore leave the true exploration of this area to the truly adventurous. Thankfully, the Akihabara branches of K-Books and Mandarake are fairly mainstream (although still filled with porn).

Take the Akihabara Electric Town exit out of the JR station. Straight ahead you’ll be looking at several columns and a storefront, so head to your left to exit. Once outside the building, turn to your right. A few dozen feet down the left side of the street you’ll see the Radio Kaikan. There are several entrances into this building, but you want to take the escalator that goes directly from the storefront up to the second floor. (It’s right next to the display of electronic dictionaries. Incidentally, this is the single best place in Japan to get an electronic dictionary, as it has all the latest models at 40-60% off the list price.) Once off the escalator, go up the stairs to the third floor and then turn to your right to enter the K-Books dōjinshi store. Whatever fandom you’re interested in, from Evangelion to Azumanga Daioh, they have porn of it. They also have tons of fresh dōjinshi from the latest comic markets at reasonable prices, as well as other dōjin goods such as Vocaloid albums and body pillow covers.

[ETA: As of July 1, 2011, the Akihabara branch of K-Books has relocated to the “Akiba Cultures Zone” (AKIBAカルチャーズZONE). To get there, use the directions for Mandarake but turn to your left before the Sumitomo Fudōsan instead of after it. In other words, turn left at the Daikokuya electronics store (you should see the K-Books storefront reflected in the glass windows of the Sumitomo building). The first floor houses used manga, and the dōjinshi are on the second floor.]

The other big dōjinshi store in Akihabara is the Mandarake complex, which has separate floors for dansei-muke dōjinshi and josei-muke dōjinshi (as well as other floors for other things, like used manga and cosplay supplies). To get there, go straight past the Radio Kaikan until you reach a large street. This road is Chūō-dōri. Cross over to the other side of the street and turn to your right. Walk for about two blocks until you read the Sumitomo Fudōsan Building. Turn to your left after this building onto a small street, and you should see the Mandarake complex ahead on the right. The fourth floor has josei-muke dōjinshi, and the third floor had dansei-muke dōjinshi. The selection on both floors isn’t the best, but you can sometimes find stuff here that you can’t find anywhere else, such as the dōjinshi of a popular circle called CRIMSON, which publishes print versions of its dōjin visual novel games.

On the way to Mandarake, you will have seen the main branch of Tora no Ana on the other side of Shōwa-dōri. Tora no Ana publishes its own art books and dōjinshi (and a few mainstream manga like Fuku-Yomo), but its third floor is a fujoshi paradise of BL manga, manga magazines, and dōjinshi. Even if you’re not into porn, it’s worth visiting the Tora no Ana in Akihabara just to check out the culture.

Shibuya

The main attraction of Shibuya is the Mandarake, which specializes in used pornographic manga and figurines but has a sizeable josei-muke dōjinshi section with a unique selection. Since this Mandarake is somewhat removed from Otome Road, the dōjinshi in stock here aren’t the newest or the freshest that you can get your hands on, but this can work to your advantage if you’re looking for dōjinshi based on older titles like Sailor Moon, Revolutionary Girl Utena, Nodame Cantible, Hellsing, Wild Arms, Final Fantasy IV, or the next-to-latest incarnation of the Pokémon franchise. Also, if you’re looking for dōjinshi based on manga by CLAMP or the films of Studio Ghibli, this is the place to go. If you’re looking for original dōjinshi drawn by an artist like Ono Natsume or Yoshinaga Fumi, this is also the place to go. This particular store also has the friendliest and most helpful staff I’ve yet encountered.

To get there, take the Hachikō exit out of the JR station and orient yourself so that you’re facing the Tsutaya building with the Starbucks café. Head down the left side of the big road passing to the right of this building (the 109 Men building will be on the other side of the road). In about a block the Seibu department store will be on your left. Turn left to pass in between the two Seibu buildings (there will be bridges above you). Go straight on that street until it splits at a kōban (police box) and take the right fork. The Mandarake will be a block down on the left side of the street, directly across from a Choco Cro café. You’ll need to go down several flights of stairs to reach the actual store. (For the record, there is another entrance into the store, but this is the one that leads directly to its dōjinshi section.)

While we’re on the topic of Shibuya, I should also mention the Tsutaya I referred to in the directions. In my opinion, this particular branch of the chain is the single best place to buy new manga in Japan. They have multiple copies of all the volumes of all of the latest manga in stock, and they have really cute displays created by the staff to highlight interesting and notable titles. This is the place to go to find out what is popular in Japan right now, and you can take to elevator down to the basement to do the same trick with video games before progressively working your way up through music, movies, and literature.

If you find yourself spending a lot of money, go ahead and apply for a T-Point card, which also works at Book-Off (and Family Mart convenience stores and Excelsior coffee shops, for what it’s worth). Book-Off is a chain of used book stores known for its ridiculously low prices and the excellent condition of its used merchandise. In essence, after using your point card for the first two or three volumes of a manga at Tsutaya, you can get enough points to get a used copy of the next volume for free at Book-Off. And speaking of Book-Off, the one across the street from the Shibuya Tokyu Hands is a manga lover’s paradise. They also have tons of used light novels, art books, and video game strategy guides that you won’t even find in Akihabara.

Nakano

Nakano is a bustling, working-class shopping area a few stops out of the Yamanote loop on the JR Chuo line. The area is a bit out of the way of just about everything, but it’s home to Nakano Broadway, a rundown warren of manga stores and hobby shops. The top three stories of this indoor shopping complex are a hive of Mandarakes. If you have any sort of hobby related to anime or manga or video games, whether it’s cel collecting (fourth floor), cosplay (third floor), or researching Taishō-era children’s magazines (second floor), Nakano Broadway is where you go to spend all of your money. There are also tiny stores specializing in Ninja Turtles action figures from the nineties, old Japanese coins, and prayer beads and power crystals. There is even a Mandarake store called Hen-ya that, as its name implies, is a treasure hoard of the weird, baffling arcana of postwar Japanese pop culture.

From the JR Nakano station, take the north exit for Sun Plaza. Head around to your right past the turnstiles to exit the station, where you’ll see an open-air bus station in front of you. Beyond the bus station and to the right is the entrance to a shopping arcade called the Nakano Sun Mall, which is marked by yellow arches. Enter the shopping arcade and walk straight back all the way to the end to reach Nakano Broadway.

There’s nothing to see on the first floor, but you can take the escalator up to the third floor to reach the most awesome used manga store ever (run by Mandarake, of course). Whether you’re looking for editions of manga like Rose of Versailles from the eighties or the whole back catalog of a manga magazine like Monthly Cheese, they’ve more than likely got it stashed away somewhere. If you want to go straight to the dōjinshi stores, skip the escalator and take the stairs to the right of the escalator up to the second floor. Turn left from the stairs and then left again around the corner, and you should reach a dansei-muke store and a josei-muke store right across from each other a bit down the corridor.

Since Nakano is so out of the way, and since Mandarake keeps a lot of its excess stock up on the fourth floor, you can find old dōjinshi at these stores that have disappeared from just about everywhere else (such as those based on Harry Potter). The josei-muke store in particular specializes in anthologies, and you can strike real gold here if you don’t mind paying significantly more than the usual ¥210 – dōjinshi anthologies are huge and beautiful but can cost up to ¥5,000 (although ¥1,050 is more common). It takes a bit of work to get out to Nakano, and you’ll probably get seriously lost in Nakano Broadway, but it’s definitely worth the trip for a true treasure hunter.

***

All of the directions I have given take it for granted that you’re using one of the JR lines (such as the Yamanote-sen). Be aware that these directions may not apply if you’re using one of the Tokyo Metro lines (or another private line like the Keio-sen).

K-Books, Tora no Ana, and Animate all have point cards. These cards are free and allow you to accumulate points with each purchase. You can use these points to either take a discount off future purchases or to get limited edition goods that can only be bought with points. If you’re going to be spending a long time in Japan or are planning on spending a lot of money during a short visit, it might be worth your while to ask for one of these cards. (In the case of K-Books, you might want to just get one anyway, since they give you a choice of really cute, collectible cards.) You can just ask your cashier for a card at K-Books and Tora no Ana, but you’ll need to fill out an application form with your address in Japan at Animate.

All of the stores I have mentioned by name accept Visa and Mastercard. The only caveat about using a credit or debit card is that you may not be able to get points on your point card for that purchase. The policy on accumulating points for credit purchases differs from store to store (especially in Akihabara), but you shouldn’t have a problem anywhere in Ikebukuro.

Finally, if this guide has made you giddy with excitement, please consider investing in the book Cruising the Anime City. It’s a bit dated (just as this guide is probably going to be in a year or two), and it betrays a strong masculine bias, but it’s still awesome.

Bye Bye Kitty

Title: Bye Bye Kitty: Between Heaven and Hell in Contemporary Japanese Art
Editor: David Elliott
Additional Essay By: Tetsuya Ozaki (小崎 哲哉)
Publisher: Japan Society Gallery and Yale University Press
Publication Year: 2011
Pages: 125

I’m glad someone finally said it: Japan is not all cute, all the time. Japan produces many cute things (I’ll admit it, pokémon are pretty cute), and Japanese cuteness is fairly visible in America, where there are vast subcultures of people who idolize it. Part of the reason why Japanese cuteness has spread to North America, Europe, and other countries in Asia is because cuteness appeals to people outside Japan, after all. (And it’s not like mainstream American media doesn’t produce its fair share of appeals-to-men-in-their-thirties cuteness on its own.) I think there is still an oddly pervasive idea, however, that everything that comes out of Japan is either Hokusai or Hello Kitty. I therefore want to hug David Elliott, whomever he may be, for putting together the Japan Society’s Bye Bye Kitty exhibition and catalog. The artwork is spectacular, and the essay by Elliott that opens the catalog strikes a powerful blow against the assumption that all contemporary Japanese art features huge anime eyes.

Elliott begins with a five-paragraph introduction to postwar Japan, from Douglas MacArthur to double-digit GNP growth to post-bubble malaise. He then moves on to Murakami Takashi’s cultural theory of kawaii, namely, that the Japanese nation is some sort of puer aeternus stuck in a neverland of cuteness and consumption. And then Elliott laughs and states the obvious:

Many artists, however, … have produced work that indicates a more complicated, adult view of life, melding traditional viewpoints with perceptions of present and future in radical and sometimes unsettling combinations. This hybridity … has created a fertile seedbed in which the struggle between extremes of heaven and hell, fantasy and nightmare, ideal and real take place. There is no room for Kitty’s blankness here.

In other words, Japanese artists deal with the same concerns as Western artists, and they do so as adults, intelligently processing cultural and political history and anxieties through creative and technically sophisticated artworks. Elliott identifies three major themes in the work of the artists represented in this exhibition: critical memory (how we deal with the legacy of the immediate past), threatened nature (how we deal with our fears concerning the immediate future), and the unquiet dream (how we deal with our selves). As a whole, the essay is beautifully worded, beautifully illustrated, and well worth the price of the entire book.

Elliott’s essay is followed by a short piece by Tetsuya Ozaki, the former editor of ART iT, a gorgeous bilingual magazine devoted to the contemporary Japanese art scene (if you happen to be in Japan, you can easily find back issues on Amazon.co.jp or at major bookstores like Kinokuniya). In this essay, Ozaki makes the connection between “a system that doesn’t make people happy” and the current “floating generation” of suicides, hikikomori, and otaku. He demonstrates how young Japanese artists are resisting “the kawaii phenomenon” as a means of escape and argues for a broader understanding of Japanese artists as adults both reacting to and transcending their cultural environment. Accompanying this essay are timelines demonstrating, for example, the discursive space of Shōwa Japan and landmarks in postwar Japanese art.

And then there is the art itself. The catalog showcases the work of sixteen artists, all in their twenties through forties, and all showing large and colorful pieces in this exhibition. In my opinion, the primary keyword for these pieces is detail. Yamaguchi Akira, for example, has two pen and watercolor paintings on the theme of Narita Airport in which the roofs (even those of the planes) are lifted to reveal a minutely detailed Edo-esque fantasy of Meiji bureaucrats rubbing shoulders with women in kimono excusing themselves after bumping into Caucasian tourists fumbling with their cell phones. Another of Yamaguchi’s paintings, The Nine Aspects, is a picture scroll reading from right to left and illustrating the nine stages of decay of a horse after its top-knotted master discards its corpse by the wayside. Except the horse is also a motocycle, and the architecture is half Edo and half Shōwa nostalgia. Time is also compressed in the huge pen-and-ink illustrations of Ikeda Manabu, which depict hulking architectural monstrosities so finely detailed that a magnifying glass is necessary to catch all the small touches, like the bomber planes flying in formation below the golden-ceilinged temple caught up in the branches of an enormous dying cherry tree. Finally, there is Aida Makoto (of Harakiri School Girls fame) whose acrylic painting Ash Color Mountains confronts the viewer with towering piles of dead salarymen, each individually detailed, which somehow makes the spectacle even more disturbing.

My one complaint about the Bye Bye Kitty catalog is that, with dimensions of about a foot squared, it really can’t do justice to all of the amazing detail of the exhibition’s artwork, the majority of which is at least as tall as I am. Therefore, if you can possibly get to New York to see the show itself before it closes on June 12, you should go! It’s one thing to see something like Ash Color Mountains while flipping through the pages of a catalog; it’s another thing entirely to walk into a room with no expectations and suddenly find that there it is all around you. The work of Ikeda Manabu especially must be seen to be believed, and the more installation-focused work of artists such as Shioyasu Tomoko and Chiharu Shiota should really be experienced in person. There is not a single boring artist in the exhibition, so it’s definitely worth traveling to visit. The best work of so many unique and high-profile Japanese artists doesn’t come together like this very often, so catch it while you can – or at least consider ordering a copy of the catalog.

Peepo Choo

Title: Peepo Choo
Japanese Title: ピポチュー (Pipo Chū)
Artist: Felipe Smith (フェリーペ・スミス)
Translator: Felipe Smith
Publication Year: 2010 (America); 2008-2010 (Japan)
Publisher: Vertical
Pages: 250 (per volume)

Peepo Choo was my Christmas present to myself. I had read a number of reviews which stated that, in short, the title is too offensive to exist and will only appeal to the most hardcore of manga fans. I have had my fill of critically favored yet bland and innocuous series like Kiichi and the Magic Books and Natsume’s Book of Friends, so such a negative assessment of Peepo Choo was as good of a recommendation as any.

I’m happy that I gave the series a chance. I read all three books without even noticing the passage of time, and then I went back a few days later and read them all again. Peepo Choo is brilliant. And yes, it is offensive. If you are shocked and appalled by the image of a group of bullies feeding a bloody tampon to a crying girl on the floor of a public restroom, or by the image of a decapitated fat man anally impaled on the gargantuan penis of his murderer, then Peepo Choo is not for you. And that’s okay. However, if you are one of those vile degenerates who has grown weary of shōjo manga and has come to consider a cute cartoon character regurgitating feces (or a stalker jacking off while witnessing a street fight) to be all in good fun, then you are more than capable of appreciating the genius of one of the most creative and entertaining manga released in America during the past year.

Peepo Choo tells the story of Milton, a teenage anime dork from the South Side of Chicago. Milton doesn’t fit in with the gangsta culture of his hometown and dreams about visiting Japan, where everyone loves anime and cosplays all the time and lives the hyper kawaii lifestyle advocated by his favorite animated series, Peepo Choo. Milton habitually skips school to visit a comic book store run by a silent, hulking gorilla of a man named Gill who uses the business as a cover for his true profession, mass murder for hire. The cashier at the store is Jody, a young (and secretly virginal) porn addict who energetically hates comic book geeks and otaku alike. When Milton wins a free trip to Japan through a lottery sponsored by the store, he sets off with Jody and Gill for Tokyo.

Jody wants pussy (to put it bluntly) and is counting on Milton, who has been assiduously studying Japanese by watching Peepo Choo, to interpret for him. Gill has been hired to take down an ultraviolent yakuza who calls himself Rockstar and sets about doing this by first massacring everyone else who tries to kill the self-styled gangsta Japanese homeboy. While Gill is taking care of business, Jody and Milton come to the unpleasant realization that the “Japanese” Milton has learned from Peepo Choo (“Howdy, sir milk dog! Feet be berry!”) isn’t real Japanese, and that the series was never even popular in Japan. When all hope seems lost, Milton stumbles across a dorky, pug-faced girl named Miki, who recognizes Milton’s Peepo Dance and tries to communicate with him with the bilingual aid of her friend Reiko, the lovely lady who graces the cover of the first volume of the manga. Milton, Miki, and Reiko go to Akihabara while Jody becomes involved in the yakuza war that Gill has created. In both cases, chaos ensues.

One of the most common complaints about Peepo Choo is that the artwork is bad. Some reviewers qualify their opinion by stating that at least the artwork is deliberately bad. Personally, I think Felipe Smith’s artwork is the strongest aspect of the manga. The art isn’t bad; it’s stylized. There is a difference. Smith exaggerates the faces and reactions of his characters to humorous effect, of course, but he also does it to convey emotion. Characters don’t have to tell you how they’re feeling; they show you. As a result, each image contains a wealth of characterization without having to resort to pointless dialog. Smith’s graphic portrayals of his characters are constantly innovative and always spot-on. This is one of my favorites:

An image like this tells the reader everything he or she needs to know about Milton and Jody’s first impressions of Japan without any verbal narration ever having to spell them out. Milton is delighted with the country’s quirkiness, while Jody is confounded and a bit frightened. This sort of graphic style also ensures that the reader never takes the story too seriously, which helps to mitigate its bursts of extreme violence and sexuality.

Speaking of the story, another complaint I have read about the series is that it doesn’t live up to its potential as a narrative. Unlike more conventional manga, not every loose end in Peepo Choo is tied up. The characters do not couple off. The bad guys are not defeated, and no clear-cut good guys ever emerge. Cultural differences are explored, but no one ever really comes to a complete understanding of anyone else. Characters are developed, but not to neat, logical conclusions. At the end of the series, Milton is still a dork, Jody is still a bitter virgin, Miki is still ugly, Rockstar is still an obnoxious gangsta wannabe, and Gill is still an inscrutable violence junkie. (Reiko has a bit of an epiphany, the nature of which feels a bit chiché, but Reiko is awesome, so I will ignore any stereotypes that might apply to her.) Along the way, however, every single character is uniquely appealing. Even the unsympathetic characters (namely Jody and Rockstar) are fun to watch and fun to hate. As a character, Gill especially is a force unto himself and makes the whole series worthwhile, even if the “examination of cultural assumptions and differences” theme occasionally seems a bit too wholesome and contrived.

In my opinion, Peepo Choo is one of the best new manga of 2010. I understand that scenes of frenzied masturbation and disemboweled yakuza aren’t for everyone, though, even if they are accompanied by infinitely creative artwork and thematically multilayered storytelling. I will therefore confess that my other great discovery of the past year was the perennially amazing Igarashi Daisuke’s Children of the Sea, which is also brilliant and beautiful and eerie and disturbing (but on the polar opposite end of the raunchy scale). Along with Peepo Choo, I recommend Children of the Sea to anyone with an interest in Japanese literature who appreciates graphic art and isn’t afraid to be intellectually and emotionally challenged.

Here’s to a fantastic year of Japanese literature and manga in translation! Cheers!

The Anime Machine

Title: The Anime Machine: A Media Theory of Animation
Author: Thomas Lamarre
Publisher: University of Minnesota Press
Publication Year: 2009
Pages: 385

If Susan Napier’s Anime from Akira to Howl’s Moving Castle is an entry-level textbook on Japanese animation for undergraduates, Thomas Lamarre’s The Anime Machine is an entry-level textbook on Japanese animation for graduate students. The prerequisite for being able to fully appreciate this study is a firm foundation in philosophy, psychoanalysis, and cinema theory. Lamarre plays hard and fast with specialist terminology, and he doesn’t wait for the reader to catch up. Nevertheless, The Anime Machine is a brilliant text that will hopefully revolutionize the study of animation, Japanese or otherwise.

Lamarre’s essential argument in The Anime Machine is that, in order to understand Japanese animation, one needs to understand what animation is and how it works before starting to talk about its cultural and social aspects. His main point seems to be that Japanese animation is characterized by non-Cartesian perspectivism, which is a fancy way of saying that it’s “flat,” or that it lacks the illusion of depth. This feature of “limited animation” is engendered by the limited budgets of many animation studios in Japan, whose personnel have nevertheless managed to turn financial constraints into an art form. Lamarre is not shy about embracing a strongly auteuristic view of animation, identifying the work helmed by directors like Miyazaki Hayao and Anno Hideaki as conscientious statements of personal worldview through the use of the various idiosyncrasies of limited animation.

The first work that Lamarre examines in depth is Studio Ghibli’s Laputa: Castle in the Sky. After explaining the technology used to create layers, or “planes,” in traditional cel animation, Lamarre argues that Miyazaki subverts conventions used to depict depth (and also speed and movement) in order to present his audience with a more humanistic view of history and the environment. He then moves to the work of Studio Gainax, specifically Nadia of the Blue Waters and Neon Genesis Evangelion, to emphasize his point while also discussing affective character design and the implications of limited character animation. The text then turns to otaku theory via a summary of the work of Azuma Hiroki and finds its summarizing points in the confluence of girl, machine, audience, and “the cinematic apparatus” in the animated series based on CLAMP’s hyper-popular manga Chobits.

I am oversimplifying a great deal. Lamarre’s chapters are incredibly wide ranging in their themes and contents. One issue he carries through his entire discussion is that of the relationship between female characters and technological ideals in anime. An astute reader will notice that, although he blatantly contradicts himself at certain points over the course of the book, his observations are extremely interesting and almost completely removed from the clichéd repetitions of the vast majority of scholarship on the subject. In fact, without clearly delineating (and thus limiting the scope of) each topic, Lamarre manages to hit most of the major issues in the academic discussion of Japanese animation.

I like this book. I like it a lot. I had the opportunity to read it with a group of extremely intelligent undergraduates while taking a class on Japanese animation this past spring, however, and my impression was that the undergraduates hated it, aggressively and venomously. One person, an advanced student of philosophy, insisted that Thomas Lamarre is French and that this book is a translation, which is to say that Lamarre is a deliberately opaque writer and that the language of The Anime Machine is needlessly difficult to follow. Another person, a student of film theory and a practicing filmmaker, constructed an entire visual presentation arguing that Lamarre’s claims of non-Cartesianism, at least as they relate to Laputa, are completely unfounded.

I would have to agree that Lamarre’s language and system of references are quite dense. For example, when Lamarre argues in his introduction that the technology used to create animation influences the type of animation that is created, he phrases his statements in sentences like this:

The animetic interval (already implicit in the layering of images prior to the animation stand) became the site of a rationalization, instrumentalization, or technologization of the multiplanar image, allowing animators to harness or channel the force of the moving image in distinctly animetic ways.

It becomes increasingly clear what Lamarre means by such terms as “animetic interval,” and “multiplanar image” as the reader progresses through the book, but the use of phrases like “cinematic apparatus” (a technically appropriate but somewhat misleading way of referring to the function of the “camera” in animation) can be confusing and alienating to readers not wholly familiar with recent avant-garde film theory (this would include myself). Moreover, anyone with anything less than a sterling classical education is going to find him or herself repeatedly returning to Wikipedia to clarify the meaning of the Carteisan subject and Heidegger’s views on High Humanism.

Despite this, I have read worse writers than Lamarre, and I didn’t find The Anime Machine particularly challenging as far as academic studies go. I am writing this review because I recently ran into a friend of mine who had gone to this year’s Otakon and found herself attending a panel on “Anime in Academia.” She said that one of the panelists had highly recommended Lamarre’s book to a room full of teenage fans, and the two of us had a bit of a laugh. This is not to say that The Anime Machine isn’t full of insights and wonderful ideas and solutions and problems and great leads on further research, but rather that a casual, nonacademic fan might find it extremely frustrating. So I therefore give this book a million gold stars and thumbs up and non-rotten tomatoes, but also a very serious caveat emptor warning for non-academics.

As long as I’m writing about academic studies of anime and manga, I would like to link to an excellent series of posts (which begins here) about desire, love, and rape in the classic manga The Rose of Versailles that credits the intelligence of its reader and makes interesting observations without becoming entangled in the morass of academic jargon. If you’re looking for good essays about Japanese popular culture, The Lobster Dance is a great place to start.