essays – Contemporary Japanese Literature

The End of the Line for the Shinra Corporation

March 5, 2022October 29, 2022 KathrynLeave a comment

One of the most iconic images of Final Fantasy VII is Cloud standing tall as he faces the dark tower of the Shinra corporate headquarters. Over the meandering course of its expansive story, Final Fantasy VII changes direction and shifts focus, but its story holds fast to the end goal of saving the world from a crisis created by Shinra. Even if there were no interstellar demons or mad scientists, the planet would never have survived were it not for a small group of activists who dared to challenge the most powerful corporation in the world.

Many players may have initially questioned the morals of Barret Wallace, the leader of the ragtag group of guerilla activists calling themselves Avalanche, but Barret’s anger and frustration prove to be justified when Shinra brings an entire section of the suspended concrete city of Midgar down on the slums, just as it had once ruined the towns of Corel and Nibelheim. The Shinra Electric Power Company authors its own demise with its destruction of the environment and the people whose lives depend on the land. It seems therefore natural, and perhaps even validating, when Shinra’s massive office tower becomes the target of an avenging meteor.

But why was the fantasy of saving the world from an evil corporation so powerful and pervasive in Japan, a wealthy country famous for its powerful economy?

This essay situates Final Fantasy VII within the political and cultural context of the 1990s, a decade of economic depression characterized by social malaise in Japan. I will begin by explaining the collusion between Japan’s public and private sectors before sketching an outline of how local groups protested and disrupted corporate destruction of the natural environment. I will then discuss how Avalanche reflects real-world grassroots environmental activism in Japan. I hope to demonstrate that, while Cloud and Aerith become heroes by saving the planet from a magical meteor, Barret and Tifa’s stand against the Shinra Corporation is just as brave and inspiring.

Japan’s postwar economic recovery was admired throughout the world, and the country boasted the second-largest global economy by the 1980s, when it was considered to be a serious threat to American economic hegemony. Japan’s swift economic recovery was facilitated by the coordination of the country’s “iron triangle” of elected officials, career bureaucrats, and large corporations known as keiretsu.

The expression keiretsu designates a “grouping of enterprises,” and it primarily refers to holding companies that oversee a diverse range of business interests. To give an example, the Mitsubishi keiretsu controls holdings ranging from Japan’s largest private bank to automobile manufacturing plants, as well as an electronics company that produces everything from industrial robots to home appliances. The economic activities of keiretsu like Mitsubishi were enabled by bureaucratic subsidies and adjustments to corporate law, which were in turn engineered by politicians, many of whom also served on the board of directors of various keiretsu. Through the coordination of activity between the public and private sectors, Japan’s economy was able to expand at a rate that amazed even the United States.

When Final Fantasy VII was released in 1997, however, Japan was deep into what has become known as “the Lost Decade,” a period of severe economic depression. Like the global financial crisis of 2008, Japan’s Lost Decade was partially the result of the implosion of a real-estate speculation bubble. Essentially, financial companies made investments without the necessary capital to back their speculation. When they defaulted on their loans and went bankrupt, the entire economy spiraled into a tailspin.

Salaried workers lost their jobs, and middle-class families lost their houses and apartments. People working for hourly wages at the bottom of the economic ladder, a demographic that included foreign nationals and the vast majority of the female workforce, fell into even greater financial precarity. Average middle-class company employees who had sacrificed their personal lives while working long hours could do nothing but watch as their savings evaporate and their investments become worthless.

The fall of the mighty keiretsu resulted in deep cultural tremors. Along with the widespread social unrest that unseated Japan’s long-reigning Liberal Democratic Party, there was an intellectual pushback against the economic philosophy now known as neoliberalism, which refers to a return to nineteenth-century “liberal” policies that hold that the market functions best when unregulated. Not only had the unregulated activities of the keiretsu ultimately resulted in economic collapse and social instability, but the incestuous relationship between the national government, local bureaucracies, and corporate interests was also responsible for unnecessary and absurd incidents of environmental destruction.

The radical activist group Avalanche is representative of growing public support for ecological movements in Japan during the 1990s as coverage of horrific cases of industrial pollution began to appear in the media. Japan ultimately took a leadership position in various protocols of the United Nations to reduce greenhouse gas emissions and slow global climate change, but these top-down initiatives would never have been possible without the ongoing grassroots activism of local groups like Avalanche.

The 1960s saw the rise of Japanese environmental activism. Environmentalism was tied to other prominent activist movements of the decade, such as protests against American military conflicts in East Asia and demands to end institutional discrimination against women and ethnic minorities. In 1970, the Japanese Diet passed a number of laws regulating industrial pollution, thus ending the discharge of dangerous chemicals such as mercury and arsenic into rivers and ocean harbors.

Because of the Iron Triangle collusion driving Japan’s rapid economic growth, the bureaucratic systems in charge of enforcing environmental regulations worked with elected officials, many of whom had close ties to keiretsu with holdings in construction and real estate. The former environmental threat of pollution from mines and factories was therefore replaced by the threat of land development as municipally owned forests, riverbanks, and other uninhabited areas were sold to private business interests and cleared in order to build apartment complexes and shopping centers.

Essentially, the government facilitated the sale of public land to corporations, which destroyed natural environments for short-term economic gain. In Japan, the “economic bubble” years of the 1980s are notorious for absurd development projects in remote areas that included malls, museums, and amusement parks that have since closed and been abandoned. Contracting companies with ties to politicians and bureaucrats also received government funding to build unused bridges and tunnels in the countryside while needlessly coating mountainsides and shorelines with concrete reinforcement.

Widespread popular protest movements had become rare by the early 1980s. Nevertheless, local citizen’s groups once again banded together to take action against environmental destruction during the early 1990s. Along with raising public awareness, these groups pooled their resources to file lawsuits against corporations and buy land under consideration for development. A few high-profile cases, such as acclaimed director Hayao Miyazaki’s ongoing efforts to conserve a forest in Saitama, have been celebrated by the international news media, but most of these activist groups were treated as nuisances, as their activities intentionally disrupted corporate development.

Barret Wallace is very much a representative of the “disruptive” guerilla activism that characterized Japan’s local environmental movements during the 1980s and 1990s. Barret saw his hometown of Corel exploited and abandoned, and he has firsthand experience of the emptiness of Shinra’s promises to create a better future. Barret initially supported Shinra’s plans to build a reactor on Mt. Corel, as the town’s mining economy had fallen into a gradual decline as a result of the spread of mako energy. At the slightest hint of trouble, however, Shinra burned Corel and converted it into a prison. Barret therefore understands from firsthand experience that it’s not possible to peacefully disagree with Shinra, as the corporation is essentially the government, legal system, and military.

Tifa, whose hometown of Nibelheim was destroyed by Shinra in order to protect its assets, also understands that Shinra cannot be resisted using conventional means. Unlike Barret, who is interested in combating a corrupt system, Tifa seems to be more concerned with nurturing personal relationships and protecting her community. Barret and Tifa’s goals are not in opposition, however. “Protecting the planet” is a lofty ambition, but environmental activism in Japan is grounded in the efforts of local communities attempting to deal with the effects of industrial pollution and overdevelopment in specific areas. Activist groups have often formed around small community meeting spaces like Tifa’s Seventh Heaven bar, especially as public spaces have become increasingly corporate owned.

In the Final Fantasy VII Remake, Avalanche is a large paramilitary organization with multiple branches; but, in the original release, Avalanche is exactly what Japanese environmental activist groups are like in real life – small, local, underfunded, and dependent on community support and grassroots communication networks. Midgar may have been partially based on New York City, but the spray-painted slogans and paper billets that appear both above and below the city’s plate reflect the real-life edginess of Japanese activism, where graffiti in public places is rare and extremely eye-catching. This style of grassroots outreach occurred online as well. It’s easy to imagine Jessie, the tech guru of Avalanche, making the sort of clunky but charmingly hand-assembled website associated with Japanese activist groups.

This DIY style of environmental activism isn’t about the countercultural aesthetic of “punk” or “street,” nor is it mystical or intellectual, like the scientists in Cosmo Canyon who sit around the fire and gaze at the stars while pondering the nature of the universe. Rather, the people involved in activist groups are often older, with jobs and families and strong ties to the community. Disenfranchised but politically active people like Barret and local business owners like Tifa understand from personal experience that you can’t fight Shinra with academic monographs or polite editorials. Direct action is necessary, even if it’s uncomfortable and disruptive.

When Cloud returns to himself after falling into the Lifestream, Barret and Tifa encourage him to continue their quest to protect the planet. Whether it’s standing up to the destructive excesses of a large corporation or preventing the fall of a magical meteor, the actions taken to ensure the survival of humanity are important and necessary, even if the cause may seem hopeless. As Barret says, “You gotta understand that there ain’t no gettin’ of this train we’re on, till we get to the end of the line.” Midgar, Corel, and Nibelheim may be fictional, but human suffering caused by environmental destruction is real. Final Fantasy VII therefore functions as a form of modern storytelling that enables the children of the 1990s to understand why conglomerates like the Shinra Corporation failed while serving as a model demonstrating just how heroic it is to protect the planet.

. . . . . . . . . .

Selected References

Journalist and translator Matt Alt possesses an encyclopedic knowledge of Japanese popular culture, and his book Pure Invention: How Japan Made the Modern World (2020, Crown) discusses the Lost Decade and its influence on various aspects of media from the 1990s.

Simon Avenell’s Transnational Japan in the Global Environmental Movement (2018, University of Hawai’i Press) features an overview of postwar environmental activism and discusses its reemergence in the 1990s as local groups protested environmental degradation due to corporate development.

Alexander Brown’s Anti-Nuclear Protest in Post-Fukushima Tokyo (2018, Routledge) provides a solid background on contemporary environmental activism in Japan and demonstrates how the ethos of local citizen’s movements has carried over to the present day.

Rachael Hutchinson’s Japanese Culture Through Videogames (2019, Routledge) serves as an excellent model for how to discuss the “Japaneseness” of JRPGs and includes an insightful and meticulously researched chapter on Final Fantasy VII.

Matt Leone’s 500 Years Later: An Oral History of Final Fantasy VII (2018, Read-Only Memory), which is based on a lengthy Polygon article of the same name, contains a fascinating account of Squaresoft before the studio became a giant, Shinra-esque corporate media conglomerate.

Anna Lowenhaupt Tsing’s The Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins (2015, Princeton University Press) details a few case studies of local citizen’s groups around Kyoto banding together to purchase forests threatened with development.

. . . . . . . . . .

This essay is my contribution to Return to the Planet, a fanzine celebrating the original 1997 release of Final Fantasy VII. The zine is free to download and filled with stunning artwork, moving fiction, and insightful meta essays. You can check out the zine on its website (here) and preview the contributors’ work on Twitter (here).

Linkle, the Female Gaze, and the Sailor Moon Paradox

November 21, 2015November 21, 2015 Kathryn13 Comments

Or, is Linkle’s character design sexist garbage?

My answer: NOT NECESSARILY.

Linkle is a female version of Link, the green-clad hero of The Legend of Zelda video game franchise. The character Linkle was formulated for possible inclusion in the 2014 Wii U title Hyrule Warriors, an action game in the Dynasty Warriors vein developed by Koei Tecmo in collaboration with Nintendo. In the Nintendo Direct video message broadcast on November 12, it was announced that Linkle would be a playable character in Hyrule Warriors Legends, a port of the game for the Nintendo 3DS.

The internet exploded, with some fans going wild with glee and other fans becoming consumed with righteous feminist anger.

Before anything, let’s look at the design itself.

The design element that stands out the most is the exposed flesh between Linkle’s boots and her black shorts. In anime-speak, this design element is known as zettai ryōiki, or “absolute territory.” I don’t want to get into the history and context of this expression here, but basically, the bit of naked skin between the top of a female character’s leggings and the bottom of her skirt is the area where all the moé feels are.

If you’re a queer lady or a straight dude, you’ll probably understand this already, but I want to make the sexualized appeal of this design element absolutely clear. The zettai ryōiki suggests the coveted thigh gap (the desire for which transcends culture) even if the character is wearing a skirt or tunic. The insides of a woman’s upper thighs are soft and smooth and heavenly; and, although this area of the body is generally hidden, the zettai ryōiki exposes it to the viewer, who can run their eyes (and imagined hands) up the curves of the character’s legs and into the promised land between them.

So, is Linkle’s design sexualized?

OH MY GOODNESS YES.

In addition, feminist critics have decried how Linkle seems subordinate to the male Link and merely tacked onto a spinoff of a spinoff game in order to reinforce the idea that the star of the really important games will always be male. These are the sort of comments that have been going around:

“Are we really this satisfied with crumbs, people? Is the bar that low?”
I Love Linkle. But Linkle Is Not Enough.
(by Maddy Meyers, via The Mary Sue)

“The message was clear: Shut the fuck up and be happy with what little you get.”
The Legend of F. Scott: A Response to the Response to the Response to Linkle
(by Carolyn Petit, via Tumblr)

Regardless, a number of female artists and Zelda fans have been celebrating Linkle’s inclusion as a playable character in Hyrule Warriors Legends with enthusiastic joy. What’s going on here?

I’m going to argue that this is the female gaze at work.

The dreaded “male gaze” as classically formulated casts men as subjects. This means male characters have agency and interiority, and female characters are just there to serve the needs of the male characters and male viewers. In contrast, the female gaze treats female characters as subjects, even in media intentionally (or unintentionally) designed to cater to a male audience.

Part of the female gaze lies in objectifying male characters, which is not unproblematic but perfectly natural – and one might even say that it’s borderline radical in its resistance against mainstream configurations of gender. Many female-identified gamers have crushes on Link, who embodies an attractive “soft” masculinity and respects and cares for the women in his many lives. In addition, many gamers of all genders have not-so-secret crushes on the villainous Ganondorf, whose design in Ocarina of Time features its own zettai ryōiki.

That being said, the main function of the female gaze is to perceive female characters as self-defined subjects and not merely as sexualized objects of male desire. This brings me to something I call “the Sailor Moon paradox.”

When Sailor Moon first aired in the 1990s, feminist media critics hated it, saying that its appeal revolved entirely around the oversexualized bodies of teenage girls. This is not wrong, as Sailor Moon had and still has legions of older straight male fans who create and consume porn based on the characters.

Nevertheless, girls from elementary school to college loved both the anime and manga versions of Sailor Moon, which became a foundational geek girl text all over the world, from Japan to Indonesia to Russia to France to Brazil to the United States. Why?

The 1980s and early 1990s were a period of transition out of the conservative cultural backlash against sexual liberalism. “Good girls” didn’t show skin, and influential feminists encouraged women to deny their sexuality in the name of fighting the patriarchy. If you were female and didn’t want to be a social miscreant, you had two choices: be pretty but hide yourself from the male gaze, or put on a suit and become a de facto man yourself.

Sailor Moon rode the cusp of third wave feminism, which held that young women didn’t have to choose between being feminine and being respected; this is where the slogan “girl power” comes from. What Sailor Moon exemplified was the idea that you could present as girly and still be treated seriously. In other words, young women (and plenty of young gay men) read Sailor Moon with a subjectifying female gaze, seeing the Sailor Scouts as powerful role models of female agency and homosocial friendship even despite the fact that they all wore tiny little skirts into battle.

I obviously can’t speak for everyone, but I still feel comfortable making the generalization that, when girls and young women saw those skirts, they weren’t thinking about phallocentric economies of desire in which the exposed flesh of youthful females is privileged in the fantasies of straight men. Instead, they saw the freedom and vivacious energy represented by unapologetic girliness that refused to acknowledge that the male gaze was even a thing they needed to be worried about.

This paradox, in which a character can seem to cater to the male gaze and still be an empowering icon to non-male people, applies to Linkle as well.

Although the international gaming industry is ever so slowly becoming more inclusive, lady gamers have been wandering in a desert largely devoid of positive female representation for a long time. In order to keep ourselves spiritually hydrated, we apply our female gaze to everything we encounter, thus allowing ourselves to find pleasure even in video game titles and franchises with overt elements of misogyny.

But let’s be honest – female-friendly undertones are no match for female-friendly overtones.

Even though Linkle’s design inarguably contains traces of male-gaze moé bait, the fact remains that she is a playable character who isn’t sidelined but is being given the attention she deserves. We asked for a female version of Link, and we got her!

Sure, Linkle isn’t perfect, but I think it’s important to acknowledge that Nintendo is allowing the Zelda franchise to take baby steps, as in Tri Force Heroes, in which Link is allowed to dress and present his gender however he wants. Tsunderin of the feminist media blog Lady Geek Girl explains the progressive nature of this gameplay element as follows:

When crafting these outfits, Link changes into them immediately and one of the customers in the boutique comments on them. Every time, she has something nice to say about Link’s chosen outfit; she always mentions how cute he looks and that he’s very stylish. While this is a simple thing that can be taken as a throw-away, I do think it’s important. How often do people, especially kids, get to see in media someone being complimented for wearing something that may not be stereotypically for their gender? Without it being a joke?

In my own essay The Legends of Zelda, I argue that Zelda fans have been applying a female gaze to the franchise for years, and that the engagement of these fans is finally starting to be acknowledged by the gaming industry:

I could give endless examples of how media production companies in North America, Europe, and Japan have responded to fan demands for more female representation in video games, but I’d like to emphasize that the active and creative fans who thrive in social mediascapes do have voices that are heard not just by their peers but also by the senior producers whose positions they will one day inherit.

If you find Linkle’s character design to be kind of gross, I hear you, and I understand. I can get totally behind the frustration and anger surrounding Nintendo’s apparent refusal to be more overtly inclusive, but I still think it’s okay for feminist gamers to celebrate small victories.

I’d like to think Linkle is another step in the right direction. Her female subjectivity will hopefully inspire a female gaze in younger players who are just starting to acquire the tools that will help them undermine the dominant male gaze. More female representation is always welcome, especially in the world of video games.

Just as Sailor Moon once exploded into an important period of cultural transition, so too is Linkle, who is boldly carving out room for girliness in a high-profile gaming franchise on a ridiculously successful handheld console known for its popularity with girls and young women.

I have been waiting for a female Link my entire life, and now that she’s here I adore her.

The above illustration is by Aatmaja Pandya on Tumblr.

The Cultural Cross-Pollination of Shōjo Manga

June 16, 2015June 16, 2015 Kathryn8 Comments

On January 18 of 2015, Ed Chavez, the Marketing Director at manga publisher Vertical, replied to a Twitter user’s question on ask.fm regarding whether manga is becoming a niche entertainment industry outside of Japan. Chavez’s response was a definite “maybe.” After stating that shōnen manga is selling just as well – if not better – than it always has, Chavez added the caveat that, “Unlike the 00’s, where a shojo boom introduced a whole new demographic to manga, there hasn’t been a culture shifting movement recently.” Johanna Draper Carlson, one of the most well-respected and prolific manga critics writing in English, responded to Chavez’s assessment on her blog Comics Worth Reading. She agreed with him, adding, “I find myself working harder to find series I want to follow. Many new releases seem to fall into pre-existing categories that have already demonstrated success: vampire romance, harem fantasy, adventure quests, and so on. It’s harder to find the kind of female-oriented story that [has always appealed] to me.” Meanwhile, the manga that stood at the top of the New York Times’s “Best Sellers” list for manga that week was the seventh volume of a series called Finder, a boys’ love story targeted at an over-18 female audience.

What we’re seeing here, from Chavez’s reference to a former boom in shōjo manga sales to evidence that even a title from a niche category for women can sell just as well as the latest volume of the shōnen juggernaut One Piece, is that girls and women in North America do care about manga, and that they are active participants in manga fandom cultures. What I’d like to do today is to provide a bit of background on how female readers were courted by manga publishers – specifically Tokyopop – and then to demonstrate how manga has influenced the women who grew up with it to reshape North American comics and animation with a shōjo flair.

I’d like to argue that, despite periods of relatively low sales in the United States, shōjo manga (and the animated adaptations of these manga) have had a strong cultural impact on recent generations of fans. During the past fifteen years, fan discussions and fannish artistic production have nourished diverse interests in Japanese cultural products, which are in turn beginning to exert a stronger influence on mainstream geek media. Using M. Alice LeGrow‘s graphic novel series Bizenghast and Natasha Allegri‘s animated webseries Bee and PuppyCat as case studies, I want to demonstrate how it is not only the visual styles and narrative tropes of shōjo manga that have increasingly begun to influence North American media, but the creative consumption patterns of shōjo fandom communities as well.

Before I talk about American interpretations of shōjo cultures, however, I’d like to skim through a bit of publishing history. In the mid-1990s, there was a Barnes-and-Noble-style big suburban box store called Media Play, which had an entire section devoted to manga and Japanese culture magazines. One of the most prominent of these magazines was fledgling publisher Tokyopop’s manga anthology MixxZine, which began serialization in 1997 and ran the manga version of Sailor Moon as well as the similarly themed fantasy shōjo series Magic Knight Rayearth and Card Captor Sakura. In 1999, the magazine changed its name to “Tokyopop” and began to target an older male audience by dropping its shōjo manga and focusing on shōnen and seinen titles. Tokyopop the magazine folded in 2000 but was survived by a publication called Smile, which was a bulky, 160-page monthly magazine that serialized only shōjo manga. In 2001, Media Play’s parent company was bought out by Best Buy. When Media Play stores were closed, Tokyopop lost a major venue for its magazines, and Smile folded in 2002.

Now that a large fanbase had been created, however, Tokyopop was able to launch a program it called “Global Manga,” which was kicked off by the 2002 “Rising Stars of Manga” talent competition. The winning entries were published in a volume of the same size and length of the publisher’s Japanese manga titles. There were eventually eight volumes of The Rising Stars of Manga, with the last appearing in the summer of 2008. During this time, certain winners were encouraged to submit proposals to Tokyopop, which published their work as OEL, or “original English language,” manga. By my count, about half of Tokyopop’s OEL manga were shōjo series. Examples include Peach Fuzz, Shutter Box, Fool’s Gold, and Sorcerers & Secretaries. Tokyopop promoted these titles with free “sampler” publications distributed by mail and at anime conventions, which were exploding in number and attendance in the United States and Canada during the 2000s. Although users of anime-related message boards and fannish social media sites debated the company’s use of the term “manga” to describe these graphic novels, Tokyopop was able to attract well-known American entertainment franchises to the medium, such as Star Trek, Battlestar Galactica, World of Warcraft, and for the girls, Jim Henson’s Labyrinth, featuring David Bowie’s Goblin King in all his spandex-clad glory.

One of the Tokyopop’s most popular OEL manga titles was M. Alice LeGrow’s eight-volume series Bizenghast, which, like Sailor Moon and Cardcaptor Sakura, is a shōjo story with shōnen elements. LeGrow’s story takes the adorable mascot creatures, monsters-of-the-week, cute costumes, adoring and beautiful young men, and powerful female villains of Japanese manga for girls and transplants them to the small Massachusetts community of Bizenghast, which becomes an Edgar Allan Poe-ified Gothic wonderland after dark. The art style combines the huge eyes and wide panels of fan-favorite shōjo manga like Fruits Basket and Fushigi Yûgi with steampunk Art Deco motifs and Edward Gorey-style line etchings. The artistic and narrative conventions of manga and the stylizations of Western fantasy are so delicately blended and intermixed that it’s impossible to tell whether Bizenghast is a manga with American influences or a graphic novel with Japanese influences.

What I want to highlight is the way that the Tokyopop publications of each volume in the Bizenghast series included a section at the end for fan art and cosplay photos, thus encouraging and legitimizing reader participation in the way that shōjo magazines have done since the early twentieth century in Japan.

Instead of eschewing or actively opposing fandom involvement, and specifically female fandom involvement, Tokyopop pursued it, allowing LeGrow to maintain her presence on the fannish artistic networking site deviantART, where she was able to interact with her fans. Due to the non-localized nature of the internet, LeGrow was able to build a fanbase that stretched around the globe, with Bizenghast being published in translation in Germany, Finland, Russia, and Hungary, as well as in several countries of the British Commonwealth, including Australia and New Zealand. In addition to assigning Bizenghast its own dedicated website, Tokyopop released a light novel adaptation, an art book, and even a coloring book based on the world of the manga. Although Tokyopop shut down its publishing operations in May 2011, it continued to offer certain titles through a print-on-demand service managed by the online anime retailer The Right Stuf. The initial line-up of these titles included the massively popular manga Hetalia Axis Powers and the eighth and concluding volume of Bizenghast. What I’d like to emphasize here is that, in its publication and promotion of Bizenghast as an OEL shōjo manga product, Tokyopop actively promoted the sort of interactive fan consumption utilized by Japanese shōjo manga publishers – and this encouragement paid off, quite literally.

Multiple market watchers have located the peak of United States manga sales in the mid-to-late 2000s. Even though Tokyopop ceased its manga magazines earlier in the decade, Viz Media stepped in with an English-language version of Shonen Jump, which was paired with a monthly sister magazine, Shojo Beat. Shojo Beat, which ran from June 2005 until July 2009, also styled itself as a lifestyle magazine, running articles about clothing, makeup, and real-life romantic concerns. Although Shojo Beat did not include OEL manga, manga publisher Yen Press’s publication Yen Plus did. From its launch in July 2008, the editors of Yen Plus solicited reader contributions, which resulted in both one-shot and continuing OEL manga appearing within the pages of the magazine.

In addition, Yen Press’s parent company Hachette began releasing manga adaptations of some of its biggest young adult properties, including Gossip Girl, Gail Carriger’s The Parasol Protectorate series, and, of course, Twilight. For our purposes, it’s interesting to note that these manga adaptations all had a strong shōjo feel, as did other franchise manga revisionings created by longstanding American comics publishers such as Marvel and Vertigo. What these publishers seemed to be jumping on was the idea that manga could reach an audience of young women (and young-at-heart women) who may have felt excluded from traditionally male-centered genres like action comics and science fiction. These female readers increasingly came equipped with access to online and in-person fandom networks, which could help ensure the longevity and profitability of any given franchise, as was famously the case with Star Trek and Harry Potter.

What we’re seeing, then, is the creation and growth of an audience for shōjo manga that began in the 1990s and has extended throughout the past two decades. So – has this changed anything? I’d like to argue that it has, and that we’re starting to see a definite shōjo influence on mainstream entertainment media in North America.

One of the most interesting incarnations of this trend is Cartoon Network’s animated television series Adventure Time, whose producers have actively scouted young talent from places like comic conventions and fannish art sharing websites such as Tumblr. A number of these artists are women from the generation that grew up reading and watching shōjo series such as Sailor Moon and Revolutionary Girl Utena, and easily identifiable references to these titles occasionally pop up in the show. Rebecca Sugar, a storyboard artist for Adventure Time, ended up being given a green light by Cartoon Network to create a magical boy show, Steven Universe, that features all manner of references to anime, manga, and video game culture. Natasha Allegri, another storyboard writer and character designer for Adventure Time, launched a Kickstarter project backed by Adventure Time‘s Studio Frederator for a magical girl animated series called Bee and PuppyCat, which received an overwhelming amount of support from both Adventure Time fans and the enormous shōjo manga fanbase on Tumblr.

What’s really cool about these three properties is that they all have separate monthly comic book incarnations published by Boom! Studios. There’s a lot to be said about these comic books, but what I want to emphasize here is that each monthly issue features shorts and variant covers by young and upcoming artists. The comic book version of Bee and PuppyCat is especially notable in that most of its contributing artists are female, and many of them include obvious stylistic and topical references to elements of Japanese popular culture such as Studio Ghibli character stylizations, magical girl henshin transformation sequences, and role-playing video games. Although Natasha Allegri has stated in multiple interviews (here’s one) that she’s a fan of manga such as Sailor Moon and Takahashi Rumiko’s supernatural romance InuYasha, and even though the influence of these titles is quite clear in her work, Bee and PuppyCat has not been promoted as a type of OEL anime but rather as just another cool new addition to the Studio Frederator lineup. In other words, the strong shōjo elements of the show and its comic book are presented as completely natural and naturalized to a North American audience.

I’m going to wrap things up by summarizing my main points. First, I think we can say that the iconography of shōjo manga and anime are entering American popular culture full force. Second, I believe that seeing better representation of diverse female characters in shōjo manga has encouraged more young women outside of Japan to seek careers in comics and animation. Third, although it’s difficult to make strong statements in the current market, I think it’s safe to say that the “reader participation” model employed by Japanese shōjo publishers has been fairly financially successful in the United States. Fourth and finally, I’m going to conclude that we will therefore see an even stronger embrace of shōjo-related narrative influences, art styles, and fandom cultures as the members of the Adventure Time and Bee and PuppyCat generation, who are currently in college, start coming out with their own work. It’s an exciting time to be a fan of shōjo manga, and I’m happy that young women and men are still as excited about shōjo-flavored comics and animation as I was when I first discovered Sailor Moon almost twenty years ago.

The above image is a scan of a page from Meredith McClaren‘s short comic in the sixth issue of the Bee and PuppyCat comic book series.

Purity and Power in Magic Knight Rayearth

July 25, 2012March 22, 2014 Kathryn6 Comments

This essay contains spoilers for the completed series.

Takeuchi Naoko’s shōjo manga Pretty Guardian Sailor Moon, which began serialization in 1991 in Kōdansha’s shōjo magazine Nakayoshi, was a truly transformative work. Not only was it an incredible inspiration for other manga artists, but manga editors and anime studio executives also started aggressively mixing and matching the elements of Sailor Moon to create derivative works such as Wedding Peach and Kamikaze Kaitō Jeanne. Meanwhile, popular anime franchises like Tenchi Muyō! quickly developed magical girl spin-off series. Unfortunately, many of these new magical girl series merely regurgitated different aspects of Sailor Moon in an endlessly looping cycle of character tropes and plot devices. Thankfully, Magic Knight Rayearth, one of the very few magical girl series from the nineties to survive without ever going out of print in Japan, effectively broke the cycle of narrative consumption and reproduction, both for its creators and for its audience.

In order to capitalize on the success of Sailor Moon, the editorial staff of Nakayoshi hired the fledgling creative team CLAMP, whose debut series RG Veda was enjoying a successful run in a monthly Shinshokan publication called Wings, which also targeted a shōjo audience. Like Sailor Moon, Magic Knight Rayearth is a shōjo manga featuring many conventions of the mahō shōjo, or magical girl, genre. For example, its three heroines are equipped with fantastic weapons and garbed in middle school uniforms that undergo a series of transformations as the girls become more powerful. Also, like Sailor Moon and her friends, the heroines of Magic Knight Rayearth are able to attack their enemies and heal their injuries with flashy, elementally based magic spells.

Magic Knight Rayearth draws clear influences from other genres besides mahō shōjo, such as mecha action series for boys and video game style fantasy adventure. Over the course of their adventures in the fantasy world of Cephiro, the three protagonists of Magic Knight Rayearth must revive three giant robots called mashin, which will aid them in their final battle against the mashin of their enemies. The sword-and-sorcery elements of the title seem to be borrowed directly from adventure series such as Saint Seiya and Slayers, and the manner in which the weapons, armor, and magic of the three heroines “level up” through the accumulation of battle experience is a feature drawn from role-playing video games like Final Fantasy and Dragon Quest. Although Magic Knight Rayearth seems to have been shaped from a high concentration of elements drawn from genres targeted at boys, its ornate artistic style, narrative focus on the friendship between three adolescent girls, and guiding theme of romantic love place the work firmly in the realm of shōjo manga.

The character tropes represented by the three heroines of the series are also common to shōjo manga. Hikaru, the leader of the team of fourteen-year-old warriors, is extraordinarily innocent. She never hesitates to help her friends despite the danger to herself, and she trusts others implicitly. No matter what perilous circumstances the girls find themselves in, Hikaru’s hope, trust, and naivety are unflinchingly portrayed in a positive light. Umi, a long-haired beauty, is an ojōsan, or young lady, from a rich family. As such, she is used to getting her way and a bit more willing to question her circumstances and the motivations of others. Instead of being portrayed as experienced and savvy, however, Umi’s skepticism comes off as foolish and bratty; she endangers her two friends and must be gently put back into line by Hikaru’s emotional generosity. Fū is the meganekko, or “girl with glasses,” of the group. As such, she is demure in her interactions with other characters and speaks in an unusually formal and polite manner. Fū is enrolled in one of the most prestigious middle schools in Tokyo, and the other characters occasionally comment on how intelligent she is. Although Fū does indeed manage to solve a few of the riddles the three girls encounter in Cephiro, her common sense and deductive skills are no match for the pure heart and magical intuition of Hikaru. Like Sailor Moon, Magic Knight Rayearth valorizes girlish innocence, trust, and emotional openness. All obstacles may be overcome by the power of the friendship between a small group of teenage warriors, whose battle prowess derives not from training or innate skill but rather from the purity of their hearts.

Hikari, Umi, and Fū are summoned from Tokyo to the fantasy world of Cephiro by a fellow shōjo, Princess Emeraude. The opening page of the manga presents the reader with a single glowing flower suspended in space. At the heart of this flower is a young girl with long, flowing robes and hair. The following page reveals that she is crying. “Save us” (tasukete) are her first words; and, as she summons the Magic Knights, a beam of light emerges from a glowing jewel that ornaments the circlet she wears. In a two-page spread, this girl looks directly at the reader, still entreating someone to “save us.” This girl is Princess Emeraude, the “Pillar” (hashira) who supports the world of Cephiro. In Cephiro, one is able to magically transform the world according to the power of one’s will. Emeraude, who possesses the strongest will in Cephiro, maintains the peace and stability of the world through her prayers. Unfortunately, since she has become the captive of her high priest, an imposing man in black armor named Zagato, Emeraude is no longer able act as the pillar of Cephiro, and the world is crumbling. She thus summons the three Magic Knights to save her and, by extension, Cephiro.

Princess Emeraude is the quintessential shōjo. She is delicate, fragile, and beautiful, just like the flower in which she is imprisoned. She is gentle and kind, yet possesses a great strength of will. Her undulating robes and hair associate her with water, and it is suggested that she is imprisoned beneath the sea. Like water (which is often associated with femininity in anime and manga), Emeraude is outwardly weak and attempts to exert her will through nonviolent methods. Her wide eyes, which are often brimming with tears, reflect the open and unguarded state of her interior world, and she innocently trusts the Magic Knights while still attempting to see the goodness within the man who has supposedly imprisoned her. Princess Emeraude is similar in both appearance and disposition to Sailor Moon‘s Princess Serenity, who also embodies the shōjo ideal of gentle compassion.

In Beautiful Fighting Girl, Saitō Tamaki explains that “subcultural forms […] seduce and bewitch us with their uncompromising superficiality. They may not be able to portray ‘complex personalities,’ but they certainly do produce ‘fascinating types.’ The beautiful fighting girl, of course, is none other than one of those types.” Hiraku, Umi, and Fū are beautiful fighting girls (bishōjo), and Princess Emeraude is a classic damsel in distress. Yet another of the “fascinating types” common to anime and manga is the demonic older woman, the shadow cast by the unrelenting purity of the shōjo. As a psychoanalyst, Saitō identifies this character type as the phallic mother, an expression “used to describe a woman who behaves authoritatively. The phallic mother symbolizes a kind of omnipotence and perfection.” Words like “omnipotence” and “perfection” just as easily describe characters such as Hikaru (or Sailor Moon); but, in the realm of shōjo manga in particular, these qualities become extremely dangerous when applied to adult women. The concept of “phallic” is of course threatening (heavens forbid that a woman have the same sort of power and agency as a man), but so too is the concept of “mother.” In her discussion of shōjo horror manga, Hiromi Tsuchiya Dollase notes a clear trend concerning the abjection of the mother, especially through the narrative eyes of daughters, who “have seen the struggle of their mothers and the tragedy that they endured in patriarchal domesticity.” For a teenage female audience, then, an adult woman is both a frightening and pathetic creature. Her mature adult body has already passed its prime, her anger and frustration can change nothing, and any power she wields is capricious and often misdirected. For such a woman, who has lost both her innocence and her emotional clarity, power is a dangerous thing that dooms her to the almost certain status of villainhood.

The three heroines of Magic Knight Rayearth must fight two such women in order to save Cephiro. The first of these women, Alcyone, is a twisted perversion of Princess Emeraude. Like Emeraude, Alcyone is associated with water. We first see her emerging from under a waterfall, and her long hair and cape cascade around her body as Emeraude’s do. Alcyone has a large, circular jewel ornamenting her forehead as Emeraude does; and, like Emeraude, she possesses and strong will and is skilled in the use of magic. Unlike Emeraude, however, Alcyone is evil and must be defeated by the Magic Knights. The primary difference between Alcyone and Emeraude is that, while Emeraude is portrayed as an innocent child, Alcyone radiates an adult sexuality, which is apparent in her revealing costume and condescendingly flirtatious dialog. Alcyone attacks the Magic Knights on the orders of Zagato; and, after she is finally vanquished, it is revealed that Alcyone is in love with him. This sexually and emotionally mature woman is characterized as evil, then, simply because she is in love with a man she cannot have. The long, jewel-tipped staff that Alcyone carries and the ornamentation on her armor mark the character as a phallic mother, or a powerful woman who is ultimately rendered pathetic because of her inability to successfully wield her power to attract the attention of the man she loves.

In the final pages of Magic Knight Rayearth, Hikau, Umi, and Fū must fight Emeraude herself, for Emeraude is also in love with Zagato. Because she has fallen in love, Emeraude’s purity of heart and strength of will are compromised, and she can no longer act as the Pillar of Cephiro. Since no one in Cephiro can kill her, and since she cannot kill herself, she has imprisoned herself and summoned the Magic Knights so that they may save Cephiro by destroying her and thereby releasing her from her responsibilities, for it is only with her death that a new Pillar can support Cephiro. By falling in love with a man, Emeraude has renounced her pure shōjo status. When the Magic Knights finally find her, the princess no longer appears as a child but has instead taken on the body of an adult woman. Emeraude’s adult body represents both her selfishness – her wish to devote herself just as much to her personal desires as to the welfare of the wider world – and her willingness to use her immense power in order to achieve her “selfish” goals. The two-page spread in which the reader first encounters Emeraude as an adult mirrors the pages in which Emeraude first appears as a child. Emeraude still floats in a watery space, and she completes her first phrase, “Please save us” with the target of her plea, “Magic Knights.” Instead of appearing metaphorically as a flower, however, Emeraude’s full body is displayed, and her white robes are accented with black armor. Emeraude has thus been transformed into a phallic mother like Alcyone, and the tears in her eyes represent her anger, an impure emotion that is entirely ineffectual against the combined powers of the Magic Knights, who are doomed to succeed in carrying out their mission.

The demonic older woman is thus defeated by the pure-hearted shōjo, an outcome that was never in doubt. Based on the gendered character tropes and story patterns of shōjo manga and the various genres for boys that CLAMP’s manga emulates, this is simply how things work. In Magic Knight Rayearth, however, a happy ending is not forthcoming. Hikaru, Umi, and Fū are shocked by what they have done, and the manga ends abruptly with their realization. On the third-to-last page, Princess Emeraude dissolves into light, and, in the final two pages, the three Magic Knight are suddenly back in Tokyo, crying in each other’s’ arms. The manga closes with Hikaru screaming, “It can’t end like this!” – and yet it does end like this. Youth and innocence has defeated maturity and adult understanding, as per the conventions of shōjo romance and mahō shōjo fantasy, but no one is happy. In fact, this outcome is traumatic not just for the Magic Knights but also for the reader. By upsetting the reader, CLAMP also upsets the narrative cycle in which character tropes and story patterns are endlessly recycled. In its antagonistic and confrontational dynamic between virginal shōjo and sexually mature women, Magic Knight Rayearth mimics the shōjo romance and mahō shōjo fantasy that has come before it. However, by representing this character dynamic as tragic, CLAMP critiques the misogynistic tendency in anime and manga to villainize older women who possess both sexual maturity and political power.

Just as female fans of Sailor Moon are able to find messages of feminist empowerment in the series instead of polymorphously perverse possibilities for sexual titillation, female creators like CLAMP are able to stage feminist critiques of real-world sexual economies of desire within their application of gendered narrative tropes. Therefore, when cultural theorists such as Saitō Tamaki discuss otaku immersing themselves in fantasies that have nothing to do with the real world, they acknowledge shōjo series like Sailor Moon and Magic Knight Rayearth but completely fail to take into account the female viewers, readers, and creators for whom fictional female characters are not entirely removed from reality. Within the communities of women who consume and produce popular narratives, however, the female gaze is alive and well. This female gaze not only allows female readers to see celebrations of empowered female homosociality in works that would otherwise be dismissed as misogynistic (such as Sailor Moon) but also serves as a critical tool for female creators like CLAMP, who seek to overturn clichéd tropes and narrative patterns both as a means of telling stories that will appeal to an audience of women and as a means of feminist critique.

For more about CLAMP, please check out the CLAMP Manga Moveable Feast hosted by Manga Bookshelf.

Sailor Moon and Femininity

December 29, 2011March 22, 2014 Kathryn12 Comments

It would be many years before I would understand that femininity, the practice of femininity, and the fetishization of femininity degrades all women. That femininity is not a “choice” when the alternative is derision, ridicule, workplace sanctions, or ostracization. That femininity is a set of degrading behaviors that communicates one’s level of commitment to male authority and women’s oppression. That femininity is coerced appeasement, regardless of how successfully it is now marketed to young women as feminism.

So says Jill Twisty at her blog I Blame the Patriarchy.

I agree with her. So much has been written on this topic that I don’t need to be convinced that such a statement is true.

But… What if there were no men?

Or what if men existed, but simply weren’t that important? What if we didn’t live in a patriarchy? What if we didn’t live in a world where men are assumed to be the standard normative subjects and the ultimate bearers of political, legal, social, economic, religious, and sexual power? What if “femininity” didn’t need to be defined according to its deviations from “masculinity” (which connotes maturity, power, authority, and rationality), and what if “femininity” weren’t something to be performed for a presumed audience of men (and women who wield a male gaze)? Would femininity still be perceived as a submission to oppressive phallocentric interests?

These questions form the core of why the manga Sailor Moon is so fascinating to me. A story about women, created by a woman, edited by a woman, written for a popular female audience, and enthusiastically embraced by an adult female fandom, Sailor Moon is an example of a homosocial female space in which women can talk about women and femininity without having to worry about what men are thinking.

Because the early volumes of the series are about young girls – and beautiful young girls (bishōjo) at that – their reception has not always been feminist-positive, however. For example, in his monograph Beautiful Fighting Girl, psychologist and cultural theorist Saitō Tamaki discusses the anime version of Sailor Moon as a prime example of why the “beautiful girl” trope appeals so much to men. In America, cinema scholar Susan Napier and anthropologist Anne Allison both take issue with the series, finding it a stale mash-up of tropes characteristic of the mahō shōjo (magical girl) genre as it has existed since the mid-seventies. Both scholars also view the anime series in particular as catering to a male audience eager for sexual titillation. Napier, for instance, finds the Sailor Scouts “lacking in psychological depth,” while Allison finds it troubling that the “girl heroes tend to strip down in the course of empowerment, becoming more, rather than less, identified by their flesh,” a trademark visual feature of Sailor Moon that “feeds and is fed by a general trend in Japan toward the infantilization of sex objects.”

Unfortunately, these evaluations do not take into account the female fans of the series, who seem to be less interested in the sexual aspects of the short-skirted female warriors and more eager to identify with the empowered femininity they represent. These fans are also willing to tolerate the weak characterization in the opening volumes of the series in order to enjoy the opportunities presented later in the story for the female heroes to develop their individual talents, personalities, and bonds with each other. In Sailor Moon, the female heroes begin as girls, but they gradually mature into capable and competent young women who must shoulder great responsibility and make difficult choices, usually without the support or interference of men.

To celebrate the recent North American release of a new translation of the Sailor Moon manga, an eighteen-year-old blogger on LiveJournal wrote of the series that:

[Sailor Moon] is a world where femininity is not something to be ashamed of, it’s the source of POWER. The girls don’t use their pretty clothes and jewels and compacts as playthings to impress men – these things are all weapons against evil, and powerful ones. They declare themSELVES pretty, needing approval from no one. Our hero possesses all the typical “chick” attributes – emotional, tearful, forgiving, loving, nurturing – and she uses these attributes to triumph and kick ass. She burns monsters alive with the purity of her love, sends out supersonic waves that shake the villains down when she bursts into tears, and her friendship and forgiveness is the most effective superpower one could ask for. The “girly” emotions and affectations are not something to be ashamed of or suppressed, but the source of the power these girls wield. They don’t have to imitate guy heroes at all or act “masculine” to be taken seriously – girliness is just as powerful.

Although someone like Saitō might see Sailor Moon as nothing more than a smorgasbord of tropes that can be endlessly combined and recombined to suit any male fetish, and although prominent critics such as Napier and Allison echo his reading, female readers find something entirely different in the series: they see a group of young women who fight not for the approval of a father or a boyfriend (or a male reader), but rather to achieve their own goals and ambitions. Moreover, they learn that being female isn’t something to be ashamed of; and, according to later developments in the series, neither is homosexuality or a transgendered identity.

Far from regurgitating the tropes of the magical girl genre, Sailor Moon creator Takeuchi Naoko overturned the conventions of both shōjo romance for girls and bishōjo fantasy for boys. Furthermore, the female fans of Sailor Moon aren’t invested in the series merely in order to lose themselves in fantasy (and spin-off merchandise), but rather because they find that the series empowers them to combat real-world problems directly related to the assumption that young women and the femininity associated with them exist only to please men. The fantasy created by Sailor Moon is not an escape from the gendered conventions and restrictions of reality, but rather a safe space in which these aspects of reality can be tested and challenged. Perhaps this is why Sailor Moon has appealed to so many women outside of its target demographic, and perhaps this is why it has appealed to so many boys and men as well.

If you haven’t read Sailor Moon, the Kodansha Comics re-release is beautifully published and contains a wealth of translation and cultural notes that help make sense of the story and characters. The first two or three volumes of the series can come off as a bit childish; but, as the characters grow and mature, the story does as well. If you’re a girl or a guy, or if you’re a serious manga reader or don’t read many manga at all, Sailor Moon is worth reading simply for the experience of entering a world in which femininity is indeed ” is not something to be ashamed of” but instead “the source of POWER.” The manga is also an excellent introduction to an alternative realm of discourse (common in Japanese manga and spreading to Western comics – partially due to the influence of Sailor Moon) in which female writers and artists can tell their own stories without really worrying about how men are reading and looking at them.

If you’re intrigued, check out the Sailor Moon Manga Moveable Feast hosted by Sean Gaffney’s at A Case Suitable for Treatment over on Manga Bookshelf.

Feminism and Final Fantasy (Part Five)

April 7, 2011March 12, 2014 Kathryn13 Comments

If we can assume that the fantasy trope of mystical female other in bondage gear is popular among men, perhaps we can likewise assume that the fantasy trope often referred to as Draco in Leather Pants is popular among women. According to this trope, a man with a complicated past, equally complicated motivations, and a markedly antisocial streak has a heart of gold somewhere deep inside – especially if he’s handsome. The character Balthier from Final Fantasy XII meets all of these conditions; and, judging from the amount of fan fiction and fan art that has been created in his honor, female fans of the game love him.

It is therefore not unreasonable to argue that Balthier’s design and characterization both contain just as many fetish elements as Fran’s. After all, the male characters in the Final Fantasy series are subject to the same narrative tropes as the female characters. If Rydia is wedged into the role of spell caster by virtue of her gender, then Cecil is similarly cast into the role of the dark/white knight by virtue of his own gender. Moreover, if Rydia is sexually attractive to men, Cecil is perhaps even more attractive according to non-heteronormative female standards of male beauty (which include delicate features and long, willowy limbs). This is fantasy, and we want our characters to be attractive, and interesting, and suitably epic. There is no rule, after all, that says fantasy has to be any less subject to the confines of narrative tropes than, say, interwar French existentialist fiction.

If everyone in the Final Fantasy games is fetishized, and if everyone is subject to gendered tropes, however, can the series really be called “feminist”? Through my discussion of Rydia, Aeris, and Fran, I have attempted to prove that each successive game in the Final Fantasy series has become less sexist and phallocentric. I posited at the beginning of this essay that a “feminist” work contains “strong” (by which I mean “multi-dimensional” and “featured prominently”) female characters who are not villainized. By this standard of judgment, the games in the Final Fantasy series are indeed feminist works. Even though the player-protagonist is often male, this character is usually subordinate to the narrative importance of a central female character. Even though the story of this female character is seen through the eyes of a male character, it is her story that is being told, and the male player-protagonist is just along for the ride. While the player controls the gameplay, the actions of the female protagonist advance the plot and open more of the game’s world.

Although we could once safely assume that the gamer behind the player-protagonist was male, this is no longer the case; he is now just as likely to be controlled by a woman. The player-protagonist may have his own story, but he is also the eyes through which the player looks and the hands and feet by which the player explores and manipulates the world. Such a direct player identification thus makes his identity somewhat less than stable, along with his gender and sexual orientation. The player-protagonist is arguably little more than a cipher in many situations (such as Tidus in Final Fantasy X, who is never addressed or referred to by name, lest the player’s identification with him be impeded), and the true spotlight shines on the female protagonists of the series, such as Rinoa, Garnet, Yuna, and Ashe.

Perhaps, because these female characters were created by development teams consisting primarily of men, they can never be considered “pure” feminist role models, but there is another side to the equation – the female (and male!) fans of the series who have been inspired by these characters and have interpreted them in ways that may differ wildly from the original intentions of their creators. As I have argued elsewhere, a text does not end with the “Game Over” screen but rather spins into ever wider and deeper perversions in the personal fantasies of the player. These personal fantasies can then be reinforced and expanded upon when introduced into larger communities of gamers. Player reception is engaged in a feedback loop with Square-Enix, which has used the enormous revenue it has earned from the Final Fantasy franchise in order to develop games that will better appeal to its fans, both new and old. The strong female characters of the series have resulted in a large and vocal female following, which has in turn resulted in Final Fantasy XIII, a title that has been celebrated as a truly feminist video game. As gaming technology becomes more sophisticated, and as the narrative mechanisms of role playing games become more innovative and complex, I am looking forward to meeting the female characters in the future of Final Fantasy.

I cannot claim to have the final word on Final Fantasy, or on the topic of video games, role playing, and gender. Allow me to therefore cite my sources and inspirations, both online and in print.

The absolute best pieces of writing on Final Fantasy that I have ever had the pleasure of reading are collected under the title The Rise and Fall of Final Fantasy. Each of these essays is quite long, but each is beautifully written and provides all of the background information I have omitted, which is presented in a humorous and highly intelligent tone. The online video game “magazine” The Escapist recently posted a video essay called True Female Characters, which is a bit superficial in terms of analysis but makes some good points and provides several examples of female characters in video games who are prime examples of sexist stereotypes. A short, journalistic article called Getting the Girl offers an interesting counterpoint to this discussion in the light it sheds on female game developers and the market pressures they face when designing female characters. The website The Mary Sue has a number of interesting pieces on women and geek culture, including statistics relating to female gamers.

If you’re interested in other aspects of the Final Fantasy series as viewed from a “scholarly” analytical perspective, there is an essay in Mechademia 4: War/Time titled “Imagined History, Fading Memory: Mastering Narrative in Final Fantasy X.” This essay is somewhat crippled by the word count imposed by the journal, but it contains an interesting argument relating to how the narrative structure of the game may relate to Japan’s experience of modernity. There are also several interesting and tangentially related articles in an academic journal called Games and Culture, including an essay on ethics in Final Fantasy VI and Final Fantasy VII, as well as an interesting piece on fantasy races in MMO-RPGs.

On a broader level, Sharalyn Orbaugh’s “Busty Battlin’ Babes: The Evolution of the Shōjo in 1990s Visual Culture” (found in the collection Gender and Power in the Japanese Visual Field) is an excellent discussion of cross-gender character identification in a Japanese context. All four chapters of Tania Modleski’s short but brilliant Loving with a Vengeance discuss the romance tropes surrounding male characters and might be useful for a sustained inquiry into why a character like Balthier (or Sephiroth) is so popular with female fans. Finally, while I was writing this essay, I was addicted to Eleanor Byrne and Martin McQuillan’s Deconstructing Disney, which opens by making a strong case for why we should continue to analyze popular culture and then goes on to provide an fantastic model of how to do so.

All of the games and characters I have discussed, as well as (almost) all of the images I have borrowed, belong to Square-Enix. Square-Enix, I love you. Please don’t sue me.

Part One
Part Two
Part Three
Part Four

Feminism and Final Fantasy (Part Four)

April 5, 2011March 12, 2014 Kathryn3 Comments

When one looks at Fran from Final Fantasy XII, the first thing that jumps to mind is most likely bunny girl or perhaps fetish character. Fran is tall, beautiful, and wearing very little clothing. The clothing that she is wearing is black leather bondage gear. She is marked as exotic not only by her rabbit ears but also by her Icelandic accent and the coffee color of her skin. If there were ever a character who seems designed solely for heterosexual male viewing pleasure, Fran would appear to be that character. Putting issues of costuming aside, however, I don’t think Final Fantasy XII’s characterization of Fran is in any way sexist.

Before I explain why her characterization isn’t sexist, let me first address the issue of why I don’t think her characterization is racist. Although it’s very easy to jump to the facile conclusion that Fran is just another example of a hyper-sexualized black woman, I would argue that this is not in fact the case. The most significant counter-argument against this claim is that Fran is not black, at least not in the sense that being “black” in America carries with it a great deal of history and cultural significance. In Ivalice, the fantasy world that Fran inhabits, there are many races of people with whom the player has extensive contact, and none of these races is distinguished by racial stereotypes (as, for example, Vulcans and Klingons are in the Star Trek universe).

To give an example, the Bangaa are a type of bipedal lizard-like people with floppy puppy-dog ears. Some of them are bounty hunters, and some of them are merchants or traders, and some of them are mechanics. Some of them are vicious and cruel, and some of them are pleasant and kind. Some of them are intelligent, and some of them are stupid. Some of them have red skin, and some have green skin, and some have blue skin, and some have brownish-yellow skin. Because the player comes into contact wide such a wide variety of Bangaa, and because the game itself does not stereotype them in any way, it’s almost impossible to create an overgeneralizing racial profile.

Fran’s race, the Viera, are the same. Although they all have rabbit ears, different individuals have different color hair, eyes, skin, and ear-fur. While some dress in skimpy clothing, others do not. While some live in the forest like mystical rabbit-healer-elf-ninjas, others do not. While some are wise and bound to nature, others live in urban areas and engage in commerce and trifling romantic affairs. The fantasy world of Invalice is a pan-cultural diaspora in the truest sense of the word, and one of the primary themes of the game is that the twin concepts of “homeland” and “people” are nothing if not extremely problematic.

While Fran may be exotic, then, I don’t feel that the game’s depiction of her is particularly racist. Nor do I feel that it is particularly sexist. As I mentioned earlier, the Viera are a diverse race of people. Even though the race seems to have originated in a heavily wooded area of Ivalice and has developed ears to hear the semi-magical “voice of the forest,” many Viera do not live in the woods and consider their ears as nothing more than mere decoration. In the case of the Viera in general, this makes a sexist equation between woman and nature, or woman and mysticism, or woman and emotion, difficult. In the specific case of Fran, who is an engineer and pilot, such an equation is utterly non-applicable. Moreover, even though the player may fetishize Fran, Final Fantasy XII does not. Not only is Fran significantly older and more mature than any of the other playable characters, but she is the object of no one’s sexual attraction, and even her relationship with her male partner Balthier is characterized as friendly yet professional.

The game makes it hard to draw sexist conclusions based on any of its female characters either in terms of plot or gameplay. Ashe, the character around whom the game’s plot revolves, is a princess, but she is less concerned with love than she is with political strategy, international alliances, and the consequences of the use of weapons of mass destruction. Ashe comes pre-equipped with a sword; but, if the player decides to make her a spell-caster instead of a melee fighter, there are no consequences. Likewise, although Fran comes pre-equipped with a bow, the player can choose to make her a two-handed weapon-wielding tank of a melee fighter.

As in many earlier games in the Final Fantasy series (including Final Fantasy V, Final Fantasy VI, Final Fantasy VII, and Final Fantasy VIII), gender bears absolutely no relevance to fighting ability in Final Fantasy XII. The player builds each player’s abilities though a device called the “license grid,” which is the same for all playable characters, regardless of gender. Furthermore, a character’s base statistics (for values like attack power and physical defense) are dependent on his or her equipment, the selection of which is also non-specific to gender. Men can be healers dependent on magic, and women can wield battle axes larger than they are.

In other words, there is nothing about Fran’s character or fighting capacity that is innate to her race or gender, save her revealing costume. The clothing of the game’s other two female characters, Ashe and Penelo, is similarly racy, but so too is the clothing of the game’s three male characters. This point brings me to an important twist in my argument about the fetishization and sexism inherent in the female characters of Final Fantasy – are male characters not fetishized and subject to sexism in exactly the same way?

Part One
Part Two
Part Three
Part Five

Feminism and Final Fantasy (Part Three)

April 3, 2011March 12, 2014 Kathryn10 Comments

It can be argued that all of the characters in Final Fantasy VII are amalgamations of popular character tropes. One of the most important and popular characters from the game, Aeris, comes dangerously close to many of the various tropes identified with a Mary Sue. For example, the short paragraph of text in the game’s manual describes her as “mysteriously beautiful,” she has an exotic name, she has an usual and dramatic back story, she’s exceptionally talented in a wide variety of areas and possesses rare powers, she is the last of her race, all of game’s characters (even the markedly antisocial ones) adore her, she is brave, cheerful, and incorruptible, she is too pure for this earth and sacrifices herself to save everyone, and her only flaws, innocence and naivety, are far from damning. I am not trying to suggest that Aeris in fact is a Mary Sue character, or even that Mary Sue characters are necessarily a bad thing. What I am trying to suggest is that the character receives a very sympathetic portrayal and occasionally seems to good to be true.

No matter how close Aeris comes to a Mary Sue, she can never be a true Sue, as she is neither a writer nor a reader stand-in. That particular role belongs to Cloud, a confused and lonely young man who just happens to have a bigger sword than anyone else. It’s difficult not to sympathize with Cloud as he wins countless battles, runs up endless flights of stairs, snowboards, rides a huge motorcycle, cross-dresses, discovers his forgotten past, wins his revenge from the psychopath who torched his hometown, and is praised and admired by almost everyone in the game’s cast. At his core, though, Cloud is emotionally vulnerable and just needs someone to comfort and understand him.

That someone, for the first half of the game, is Aeris. Unless the player is armed with a cheat sheet of responses to in-game dialog, Final Fantasy VII sets Aeris up to be Cloud’s love interest. Aeris’s many attractive qualities serve to make her mid-game death more dramatically effective, of course, but they also serve to make her a more desirable partner for the player-protagonist. In this sense, then, she is what I might call a male-generated Mary Sue. She is not everything that the player wants to be, but everything that the player wants to be with. In other words, she is a perfect romantic partner, someone who is strong and kind and beautiful but still unconditionally attracted to the dorky male hero. Is the strength of such a female character truly empowering when it only serves to bolster the ego and libido of the player-protagonist?

Actually, quite a few female gamers have declared that yes, it is empowering. Over-rated though it may or may not be, Final Fantasy VII brought an extraordinary number of new players to the franchise with the richness and depth of its storytelling, world building, and gameplay. Many of these new players were female. As I mentioned earlier, although we can now say that it’s misleading to think of the majority of video game players as male, that stereotype wasn’t so far from the truth in 1997, the year that Final Fantasy VII was released during the early years of the Playstation gaming console. Female players were attracted to the game both by the burgeoning mainstream popularity of gaming and by the presence of female characters who were more than guns and boobs on a remote-controlled stick. Many female gamers in my generation grew up with Aeris and Tifa, and we saw these characters as much more than Cloud’s love interests – we saw them as real people, with real personalities. We also saw them as role models in a way that would have been difficult with the extremely limited dialog of earlier characters like Rydia.

Aeris may have been too good to be true, but she had thousands of lines of dialog that at least made her seem real to the player. Moreover, her dialog was not merely ego-reinforcement for the player-protagonist. Aeris kept secrets, and she had her own set of motivations that never became entirely clear until after her death. The character knew things that she did not share with the player-protagonist, and she expressed emotions that were not directly related to the player-protagonist or to the development of the game’s story. In other words, she had interiority.

Final Fantasy VII also passes the Bechdel Test in that Aeris is friends with Tifa, and the pair on multiple occasions talks about things other than Cloud. Tifa is herself an interesting character. Although her character design is all legs and chest, and although her fighting style seems tailor-made to show off her tight shirt and short shirt (witness her victory pose at the end of every successful battle), she has much more dialog than Aeris, and she is arguably a much darker character.

After the Shinra power company destroys her village and covers up the operation, she moves to the city of the company’s global headquarters, where she opens a bar that will serve as a base for a terrorist resistance movement. Throughout the game she is conscious of the human cost of terrorist activity, as well as the consequences of shutting down the world’s major source of electrical power. She must also navigate the guilt she feels at having bullied Cloud as a child, the confusion she feels regarding his amnesia surrounding their shared past, and the jealousy that she begins to feel toward Aeris. Yes, Tifa’s huge boobs are on constant display, and yes, the camera looks up her skirt when Cloud saves her from falling at the end of the game, but a new generation of female players were able to see past this and sympathize with Tifa as a complex character. Although there are countless fan works depicting the seduction and rape of both Tifa and Aeris, there are arguably many more that explore the aspirations and anxieties of the characters outside of sexual or romantic relationships.

Female players therefore brought with them a female gaze. This gaze not only transformed female characters from objects to subjects, but it also turned an objectifying lens on the male characters. These new female fans took advantage of the fledgling world wide web to form communities with other fans with whom they could discuss topics such as whether Cloud’s nemesis Sephiroth was even more attractive than Cloud. The international character of the internet also exposed Western fans to the work (and particularly the artwork) of Japanese fans, and soon Cloud was no longer in a romantic relationship with Aeris or Tifa but rather intimately involved with the evil military leader Sephiroth. For a generation of female fans too young for Star Trek, then, Final Fantasy VII was a gateway into alternative readings of popular texts. To give it due credit, the game has a story and cast of characters deep enough to actively encourage the female gaze that helped to make the game so popular. Although the vagaries of corporate marketing decisions are beyond me, I can only assume that Square quickly connected the unprecedented success of Final Fantasy VII to its popularity with gamers of both genders, since each successive game in the franchise has featured stronger and more developed female characters – as well as a colorful sprinkling of homoerotic tension between male characters.

Part One
Part Two
Part Four
Part Five

Feminism and Final Fantasy (Part Two)

April 2, 2011March 12, 2014 Kathryn7 Comments

Anyone who has played the first three Final Fantasy games, either on the NES or as reincarnated through their PSP and DS remakes, knows that there isn’t a great deal of character development involved. Male and female characters are more or less interchangeable; the gender of any given character is no more than window dressing for an essentially sexless data animal. Final Fantasy IV, the series’s first installment for the 16-bit Super Nintendo Entertainment System, is considered groundbreaking because it is the first of the games to feature a cast of characters with unique abilities, personalities, and backstories. The game follows the exploits of the dark knight Cecil, who has to (a) come to terms with the fact that he is working for an evil king, (b) overcome the darkness in his heart, (c) gain the holy sword necessary to fight evil, and (d) fly to the moon to defeat his evil brother and the dark force possessing him.

Cecil, who is your party’s fallback melee fighter, is supported by Rosa, one of those selfless white mage types who will do anything for Cecil but is all but useless in battle (at least until she learns the attack spell Holy). Despite all of the transformative and empowering fan work that has sprung up around her over the past twenty years, in the original game, Rosa was really nothing more than the love interest of Cecil and his rival Kain. Your party must repeatedly fight to save her from various conundrums, like fainting in the desert and being kidnapped. Much more interesting than Rosa, who is the proverbial sheath for the hero’s sword, is the summoner character Rydia.

Rydia is a young summoner whose village is unwittingly destroyed by Cecil. Since she has nowhere else to go after the entire race of summoners is killed, she accompanies your party until she is spirited away by a summon creature, Leviathan, to the city of summon creatures deep under the earth. When Cecil ends up traveling underground and finds himself in dire straights, he is rescued by Rydia, who has aged more than ten years while living in a different flow of time. Rydia is a valuable asset to your party, wielding whips that inflict paralysis and various other status ailments, as well as battle-ending summons and black magic so powerful that its use is depicted as killing other mages.

Since Rydia is so useful as a playable character, the player is given a strong incentive to go on several difficult side quests that serve no other purpose than to make her more powerful. The player therefore has something of a first-person investment in her, which is strengthened by her moving backstory. This backstory provides both a juxtaposition and an alternative to Cecil’s own. Both Cecil and Rydia are orphans who were raised to be masters of their respective powers, and both must make a choice regarding whom they will forgive and whom they will protect. Unlike Rosa, the adult Rydia does not need saving, and she is not interested in romantic love. It would seem that she is therefore not an object but rather a subject, a female hero who stands on equal footing with the male hero.

Unfortunately, there is the issue of her costuming. While the two primary male characters, Cecil and Kain, are allowed armor, Rydia is clothed in leggings, oversized arm warmers, a leotard, and high heels. Besides not being very practical for battle, this outfit is highly sexualized. As a result, fanworks from both Japan and America have cast the character as a porn star who is raped by not only Cecil and Kain but also by her summon monsters, a dubious honor that is not shared by Rosa.

This pornographic treatment is not merely a result of Rydia’s sexy costume (or of Rule 34), however. There is also an air of innocence and a whiff of child-in-a-woman’s-body about her that invite male protection and exploitation. While Cecil and Kain are depicted as undergoing emotional trails on the road to character development, Rydia has an almost complete lack of interiority. If the adult Rydia ever faces any doubt over her abilities or conflict over the fact that Cecil killed her entire family, for example, the player doesn’t hear about it. Rydia is magical and mystical and unknown; she is a blank slate in an appealing costume onto which the presumably male player can project his fantasies of exotic and mysterious femininity. Moreover, although Rydia’s magic is undeniably powerful, the game’s strict MP limitations ensure that she is never more than a support character in the vast majority of battles, an unfortunate caveat that also applies to Rosa.

In both the gameplay and narrative aspects of Final Fantasy IV, then, female characters are associated with magic, innate ability, dependence on men, and cheerful self-sacrifice, while male characters are associated with physical power, training and skill, and development toward emotional independence. The player is strongly encouraged to identify with the male characters and their personal struggles. The male is the subject, and the female is the object. The male is known and powerful, and the woman is unknown and mystical. These are popular fantasy tropes, and they are not unique to Final Fantasy IV, whose story is powerful and appealing partially because it makes effective use of these tropes.

Part One
Part Three
Part Four
Part Five

Feminism and Final Fantasy (Part One)

April 1, 2011March 12, 2014 Kathryn6 Comments

For most of my life, I never gave any serious thought to the Final Fantasy series, despite the literally hundreds of hours I’ve spent playing it. I always had two fundamental assumptions regarding the series’s female characters. First of all, they can fight just as well as the male characters. Second, while they are very, very pretty, so too are the male characters. Like it says on the box, this is fantasy. In other words, my allergy to misogyny never flared up while I was playing the games.

I have since reconsidered these two assumptions. Before I begin this essay in earnest, however, I would like to state that I do not consider the Final Fantasy series to be misogynistic. Still, there are nuances in the portrayal of the primary female characters of the series that I would like to address.

I’d like to start off by defining my terms. Feminism, pure and simple, is the idea that men and women should be given equal opportunity. Although there are some basic biological differences between men and women that transcend time and culture, feminists believe that neither men, nor women, nor anyone in between should be judged or discriminated against simply by virtue of their sex or gender.

The antitheses of feminism are misogyny and sexism. Misogyny is an attitude of hatred towards women. It’s expressed through statements such as “Women are weaker than men” or “women can’t do [x, y, or z] as well as men.” It can also be expressed by identifying negative qualities with femininity, such as referring to a coward as a pussy. Misogyny is a type of sexism, which is an overgeneralization of character traits based on sex or gender. Sexism is like racism or ethnocentrism; it’s like saying “Jewish people are good with money” or “French people wear fashionable clothing.” Common sexist misconceptions include the ideas that women are more spiritual than men, that women are more artistic than men, that women are more in touch with their emotions than men, and that women have stronger social networks than men.

While on the surface it may seem like none of these statements is negative, such overgeneralizations in fact trap women within narrowly-defined social expectations. For example, a female elementary school student with a talent for math might not be encouraged and rewarded in the same way that a male student would be, since obviously girls are not good with numbers. Let’s say this little girls fights social pressure and the indifference of her teachers and grows up to become a promising investment banker. It’s really too bad that she won’t receive the same starting salary as her male colleagues, since everyone knows that she’ll just get pregnant, get married, and quit the firm. When facing social pressure and statistics like this, it can be difficult for girls and women to achieve personal goals that fall outside gender-related stereotypes.

One of the main tenets of feminism is that both boys and girls are constantly subjected to sexist social messages. If, for example, there were just one instance of a naïve young girl who makes stupid decisions for love being valorized while an experienced, unmarried older woman with political ambitions is demonized, then we could leave it at that – it’s just one instance, and relatively harmless. Feminist thought holds that there is an interconnected, unending web of such messages, however.

Both boys and girls are constantly bombarded with sexist social messages, and it’s difficult to escape their influence, even with proper parenting and media awareness. Over the past several decades, there has been a great deal of debate concerning what should be done about this. I personally believe that most people are smart enough to see through and see past sexism, but it’s still good for women to have strong female role models who aren’t villainized.

This brings us to Final Fantasy. Does the series promote sexist views of women? Does it provide strong female role models for the players who invest so much time and emotional energy into the series? To address these questions, I am going to look at three characters: Rydia from Final Fantasy IV, Aeris from Final Fantasy VII, and Fran from Final Fantasy XII. I will use these characters as examples in order to argue for a shift in the series from a male-centered viewpoint to a more gender-neutral narrative focus.

Before analyzing these three specific characters, though, I think it might be worthwhile to introduce the video games themselves. Final Fantasy is a series of fantasy role-playing games published by Square-Enix, which was formerly known as Square. Square was founded as a developer of computer game software by Miyamoto Masafumi in 1983 and, within five years, had fallen on tough times. In 1987, the company’s director of planning and development, Sakaguchi Hironobu, came up with the concept of a simplification of computer-based role-playing games meant to capitalize on the success of Enix’s Dragon Quest, which had been released the previous year. Because the success or failure of Sakaguchi’s proposed game would make or break the company, the seven-man production team decided to call the project “Final Fantasy,” as it would be Square’s last game if it didn’t sell. The game did sell, however, and it has since expanded into a record-breakingly profitable franchise that has spawned countless spin-off games as well as numerous anime, manga, and feature films.

Besides Sakaguchi, several other key players in the early success of this franchise are Amano Yoshitaka, who was responsible for the games’ concept art, Uematsu Nobuo, who wrote the musical scores for the games, and Itō Hiroyuki, who designed the games’ distinctive battle systems. Since Final Fantasy VII, the series’s debut on the 32-bit Playstation console, Kitase Yoshinori has taken over directorship of the games, and Nomura Tetsuya, who had previously adapted Amano’s artwork into pixel-based sprites, took over art direction and character design. The staff for each successive game in the series has gotten larger as each game has become more sophisticated in terms of technology and gameplay, so it’s impossible to attribute the success any of the games to the genius of one or two people. I mention these names of directors, programmers, artists, and composers in order to emphasize the careful planning and artistic contributions that go into every game in the series.

I also mention these names to point out that the main contributors to the series are male. Moreover, the primary audience of the games has historically been male. I should also point out that, with the exception of Final Fantasy X-2 and Final Fantasy XIII (and perhaps Final Fantasy VI, which is a bit of an anomaly in several ways), the player-character and primary hero of each of these games has been male. In other words, we’re talking about a group of men telling stories about men for an audience of men. Although by now it has become an untrue and clichéd stereotype that only men play video games, in the early days of the series, the stereotype was very close to the truth. Perhaps it’s therefore understandable that the games have been fairly phallocentric, a word that I use to refer to the dominance of a heterosexual, male-centered economy of desire. If the phrase “heterosexual, male-centered economy of desire” makes your head spin, I will confess that it makes my head spin a little too. In essence, though, it means that men are sexual subjects, and women are sexual objects. The boy gets the girl, not the other way around.

What I am going to argue is that the Final Fantasy games have become progressively less phallocentric with each successive installment in the series. This is a happy story, both for feminism as a whole and for fans of Final Fantasy, who come to the series looking for fully developed characters and intriguing stories, not just two-dimensional paper cut-outs going through the motions of a fantasy-themed farce. Before we can get to the more gender-equal present, however, we need to take off our nostalgia glasses and take a serious look at the dark days of the beginning of the series.

Part Two
Part Three
Part Four
Part Five