It would be many years before I would understand that femininity, the practice of femininity, and the fetishization of femininity degrades all women. That femininity is not a “choice” when the alternative is derision, ridicule, workplace sanctions, or ostracization. That femininity is a set of degrading behaviors that communicates one’s level of commitment to male authority and women’s oppression. That femininity is coerced appeasement, regardless of how successfully it is now marketed to young women as feminism.
I agree with her. So much has been written on this topic that I don’t need to be convinced that such a statement is true.
But… What if there were no men?
Or what if men existed, but simply weren’t that important? What if we didn’t live in a patriarchy? What if we didn’t live in a world where men are assumed to be the standard normative subjects and the ultimate bearers of political, legal, social, economic, religious, and sexual power? What if “femininity” didn’t need to be defined according to its deviations from “masculinity” (which connotes maturity, power, authority, and rationality), and what if “femininity” weren’t something to be performed for a presumed audience of men (and women who wield a male gaze)? Would femininity still be perceived as a submission to oppressive phallocentric interests?
These questions form the core of why the manga Sailor Moon is so fascinating to me. A story about women, created by a woman, edited by a woman, written for a popular female audience, and enthusiastically embraced by an adult female fandom, Sailor Moon is an example of a homosocial female space in which women can talk about women and femininity without having to worry about what men are thinking.
Because the early volumes of the series are about young girls – and beautiful young girls (bishōjo) at that – their reception has not always been feminist-positive, however. For example, in his monograph Beautiful Fighting Girl, psychologist and cultural theorist Saitō Tamaki discusses the anime version of Sailor Moon as a prime example of why the “beautiful girl” trope appeals so much to men. In America, cinema scholar Susan Napier and anthropologist Anne Allison both take issue with the series, finding it a stale mash-up of tropes characteristic of the mahō shōjo (magical girl) genre as it has existed since the mid-seventies. Both scholars also view the anime series in particular as catering to a male audience eager for sexual titillation. Napier, for instance, finds the Sailor Scouts “lacking in psychological depth,” while Allison finds it troubling that the “girl heroes tend to strip down in the course of empowerment, becoming more, rather than less, identified by their flesh,” a trademark visual feature of Sailor Moon that “feeds and is fed by a general trend in Japan toward the infantilization of sex objects.”
Unfortunately, these evaluations do not take into account the female fans of the series, who seem to be less interested in the sexual aspects of the short-skirted female warriors and more eager to identify with the empowered femininity they represent. These fans are also willing to tolerate the weak characterization in the opening volumes of the series in order to enjoy the opportunities presented later in the story for the female heroes to develop their individual talents, personalities, and bonds with each other. In Sailor Moon, the female heroes begin as girls, but they gradually mature into capable and competent young women who must shoulder great responsibility and make difficult choices, usually without the support or interference of men.
To celebrate the recent North American release of a new translation of the Sailor Moon manga, an eighteen-year-old blogger on LiveJournal wrote of the series that:
[Sailor Moon] is a world where femininity is not something to be ashamed of, it’s the source of POWER. The girls don’t use their pretty clothes and jewels and compacts as playthings to impress men – these things are all weapons against evil, and powerful ones. They declare themSELVES pretty, needing approval from no one. Our hero possesses all the typical “chick” attributes – emotional, tearful, forgiving, loving, nurturing – and she uses these attributes to triumph and kick ass. She burns monsters alive with the purity of her love, sends out supersonic waves that shake the villains down when she bursts into tears, and her friendship and forgiveness is the most effective superpower one could ask for. The “girly” emotions and affectations are not something to be ashamed of or suppressed, but the source of the power these girls wield. They don’t have to imitate guy heroes at all or act “masculine” to be taken seriously – girliness is just as powerful.
Although someone like Saitō might see Sailor Moon as nothing more than a smorgasbord of tropes that can be endlessly combined and recombined to suit any male fetish, and although prominent critics such as Napier and Allison echo his reading, female readers find something entirely different in the series: they see a group of young women who fight not for the approval of a father or a boyfriend (or a male reader), but rather to achieve their own goals and ambitions. Moreover, they learn that being female isn’t something to be ashamed of; and, according to later developments in the series, neither is homosexuality or a transgendered identity.
Far from regurgitating the tropes of the magical girl genre, Sailor Moon creator Takeuchi Naoko overturned the conventions of both shōjo romance for girls and bishōjo fantasy for boys. Furthermore, the female fans of Sailor Moon aren’t invested in the series merely in order to lose themselves in fantasy (and spin-off merchandise), but rather because they find that the series empowers them to combat real-world problems directly related to the assumption that young women and the femininity associated with them exist only to please men. The fantasy created by Sailor Moon is not an escape from the gendered conventions and restrictions of reality, but rather a safe space in which these aspects of reality can be tested and challenged. Perhaps this is why Sailor Moon has appealed to so many women outside of its target demographic, and perhaps this is why it has appealed to so many boys and men as well.
If you haven’t read Sailor Moon, the Kodansha Comics re-release is beautifully published and contains a wealth of translation and cultural notes that help make sense of the story and characters. The first two or three volumes of the series can come off as a bit childish; but, as the characters grow and mature, the story does as well. If you’re a girl or a guy, or if you’re a serious manga reader or don’t read many manga at all, Sailor Moon is worth reading simply for the experience of entering a world in which femininity is indeed ” is not something to be ashamed of” but instead “the source of POWER.” The manga is also an excellent introduction to an alternative realm of discourse (common in Japanese manga and spreading to Western comics – partially due to the influence of Sailor Moon) in which female writers and artists can tell their own stories without really worrying about how men are reading and looking at them.